Loyalty Strategy Lead: Data-Driven Growth & Planning

Sobeys; Mississauga; On-site; CAD 90,000 - 150,000; Full time

Benefits offered by this job

Health and dental benefits

Employee Share Ownership Plan

10% in-store discount

Virtual healthcare

Employee Assistance Program

Learning & development opportunities

Parental leave top-up

Paid vacation

Job summary

Sobeys Inc. is seeking a Loyalty Strategy & Planning Manager in Canada to advance Scene+ loyalty initiatives. You will lead strategic planning, drive executive reporting, and partner with senior leaders to prioritize and implement loyalty innovations across the organization.

The role emphasizes data-driven decision making and cross-functional collaboration. Ideal candidates bring 5+ years in strategy/analytics, strong storytelling, and the ability to influence stakeholders in a matrixed

Qualifications

• 5+ years of experience in strategy, planning, consulting, analytics, project management, or customer experience roles; loyalty, retail, or financial services experience is an asset.
• Strong customer-first mindset grounded in human-centered thinking.
• Exceptional data fluency with the ability to analyze, synthesize, and communicate insights.
• Proven ability to collaborate with and influence cross-functional stakeholders in a matrixed environment.
• Comfort solving complex, ambiguous problems with structured, strategic thinking.

Responsibilities

• Own management reporting, including executive and Board materials and monthly performance scorecards
• Lead the annual loyalty strategic planning process, including workshop facilitation, validation of priorities against KPIs, and consolidation of department and functional plans
• Explore, evaluate, and recommend new loyalty opportunities and innovation initiatives through research, business cases, and financial modeling
• Project-manage the development and pilot of loyalty strategies, including work planning, dependency and risk management, and status reporting
• Provide strategic foresight by monitoring customer, market, and competitive trends through ongoing and ad hoc analysis
• Develop and deliver presentations for working teams, leadership, executive committees, and Boards
• Influence key stakeholders to secure buy-in and ensure recommendations are executed and deliver intended impact
• Create execution roadmaps and work closely with cross-functional teams to support implementation
• Analyze data to identify trends and insights that inform future loyalty strategies
• Proactively manage stakeholder engagement and identify mitigation strategies to ensure successful execution
• Stay current on loyalty and industry trends, bringing new ideas and innovation back into the business

Skills

Loyalty program knowledge

Data analysis

Executive storytelling

Cross-functional collaboration

Strategic thinking

Presentation skills

Project management

Job description

Sobeys Inc. is seeking a Loyalty Strategy & Planning Manager in Canada to advance Scene+ loyalty initiatives. You will lead strategic planning, drive executive reporting, and partner with senior leaders to prioritize and implement loyalty innovations across the organization.

The role emphasizes data-driven decision making and cross-functional collaboration. Ideal candidates bring 5+ years in strategy/analytics, strong storytelling, and the ability to influence stakeholders in a matrixed