Media Planner

Sobeys; Halifax; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Health and dental benefits

Retirement and savings programs (ERP)

10% in-store discount

Virtual healthcare

Learning and development opportunities

Parental leave top-up

Paid vacation

Job summary

Sobeys is seeking a Media Planner to manage ad inventory and execute cross-channel media buys. You will develop strategic plans aligned with advertiser objectives and optimize campaign spend across digital platforms within RMN.

This role supports Sobeys across Canada and requires French/English bilingual collaboration. Join a leading Canadian retailer with a broad network of banners and a strong Total Rewards offering.

Qualifications

• 3+ years experience at media planning and buying agency.
• Strong analytical, decision-making, project management, and communication skills.
• Experience with ad tech tools (e.g., GAM360).
• Experience working at or closely with offsite advertising platforms.
• Bilingual in French and English (Canada-wide collaboration).

Responsibilities

• Manage overall ad inventory and ensure capacity for advertiser campaigns and annual commitments.
• Develop strategic media plans tailored to advertiser objectives.
• Execute media buys across RMN offsite platforms (search, social, display, video).
• Manage advertising budget and optimize spend across channels.
• Develop recommendations for advertisers, including budget allocation and audience building.
• Help develop processes to deliver media plans quickly (audience sizing, inventory checks).
• Develop strategy and outreach for underserved/non-active clients.
• Manage relationships with 3rd party vendors and agencies for offsite media (negotiate contracts, coordinate planning & buying).

Skills

Media planning

Media buying

Analytics

Project management

Communication

GAM360

Bilingual French/English

Tools

GAM360

Job description

Job Description

Posted Monday, July 27, 2026 at 4:00 a.m.

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success.

Ready to make an impact ?

Sobeys is full of exciting opportunities, and we are always looking for bright new talent to join our team! We are currently looking for a Media Planner.

Here’s where you’ll be focusing :

• Manage overall ad inventory and ensure there is capacity to meet advertiser campaigns / annual commitments
• Develop strategic media plans tailored to advertiser objectives
• Execute media buys across various offsite digital platforms within RMN (e.g., search, social, display, video)
• Manage advertising budget and optimize spend across channels
• Utilize media expertise to develop recommendations for advertisers including allocation of budget across ad products, recommending and building audiences, and flighting strategy
• Help develop processes in order to quickly deliver media plans (e.g., audience sizing, inventory availability)
• Develop strategy and outreach plans for underserved / non-active clients
• Manage relationship with 3rd party vendors and agencies for offsite media (e.g., negotiate contracts, coordinate media planning & buying needs)

What you have to offer :

• 3+ years experience at media planning and buying agency
• Strong analytical, decision-making, project management, and communication skills
• Experience with ad tech tools (e.g., GAM360)
• Experience working at or closely with offsite advertising platforms
• Bilingual in French and English (The candidate will be expected to work with peers in other provinces in the development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada)

#LI-MM1

#LI-Hybrid

Who we are

Sobeys is one of Canada’s leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores. Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.

We offer a Total Rewards package designed to support teammates at work and in life.

• Depending on role and eligibility, teammates may receive health and dental benefits
• retirement and savings programs including an Employee Share Ownership Plan
• a 10% in-store discount at participating banners
• virtual healthcare and an Employee and Family Assistance Program
• learning and development opportunities
• parental leave top-up
• and paid vacation.

Sobeys is committed to creating a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth.

We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company. Hiring decisions are made by our Hiring Teams.

Sobeys is committed to creating accessible and inclusive hiring processes. We will work with applicants requesting accommodation at any stage of the recruitment process.

Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work.

Job Family Marketing

Job Function Marketing - Advertising & Marketing Communications