Loyalty Strategy Manager

Sobeys; Mississauga; On-site; CAD 90,000 - 150,000; Full time

Benefits offered by this job

Health and dental benefits

Employee Share Ownership Plan

10% in-store discount

Virtual healthcare

Employee Assistance Program

Learning & development opportunities

Parental leave top-up

Paid vacation

Job summary

Sobeys Inc. is seeking a Loyalty Strategy & Planning Manager in Canada to advance Scene+ loyalty initiatives. You will lead strategic planning, drive executive reporting, and partner with senior leaders to prioritize and implement loyalty innovations across the organization.

The role emphasizes data-driven decision making and cross-functional collaboration. Ideal candidates bring 5+ years in strategy/analytics, strong storytelling, and the ability to influence stakeholders in a matrixed

Qualifications

• 5+ years of experience in strategy, planning, consulting, analytics, project management, or customer experience roles; loyalty, retail, or financial services experience is an asset.
• Strong customer-first mindset grounded in human-centered thinking.
• Exceptional data fluency with the ability to analyze, synthesize, and communicate insights.
• Proven ability to collaborate with and influence cross-functional stakeholders in a matrixed environment.
• Comfort solving complex, ambiguous problems with structured, strategic thinking.

Responsibilities

• Own management reporting, including executive and Board materials and monthly performance scorecards
• Lead the annual loyalty strategic planning process, including workshop facilitation, validation of priorities against KPIs, and consolidation of department and functional plans
• Explore, evaluate, and recommend new loyalty opportunities and innovation initiatives through research, business cases, and financial modeling
• Project-manage the development and pilot of loyalty strategies, including work planning, dependency and risk management, and status reporting
• Provide strategic foresight by monitoring customer, market, and competitive trends through ongoing and ad hoc analysis
• Develop and deliver presentations for working teams, leadership, executive committees, and Boards
• Influence key stakeholders to secure buy-in and ensure recommendations are executed and deliver intended impact
• Create execution roadmaps and work closely with cross-functional teams to support implementation
• Analyze data to identify trends and insights that inform future loyalty strategies
• Proactively manage stakeholder engagement and identify mitigation strategies to ensure successful execution
• Stay current on loyalty and industry trends, bringing new ideas and innovation back into the business

Skills

Loyalty program knowledge

Data analysis

Executive storytelling

Cross-functional collaboration

Strategic thinking

Presentation skills

Project management

Job description

Embark on a rewarding career with Sobeys Inc., celebrated among Canada's Top 100 employers where your unique contributions drive success.

As the Loyalty Strategy & Planning Manager, you will leverage your passion for customer loyalty and data-driven strategy to help strengthen and optimize the Scene+ loyalty program. In this role, you will evaluate new growth opportunities, lead strategic initiatives, and drive the annual loyalty planning process, and prepare executive reporting while working closely with cross-functional partners and senior leadership.

Key Responsibilities

• Own management reporting, including executive and Board materials and monthly performance scorecards
• Lead the annual loyalty strategic planning process, including workshop facilitation, validation of priorities against KPIs, and consolidation of department and functional plans
• Explore, evaluate, and recommend new loyalty opportunities and innovation initiatives through research, business cases, and financial modeling
• Project-manage the development and pilot of loyalty strategies, including work planning, dependency and risk management, and status reporting
• Provide strategic foresight by monitoring customer, market, and competitive trends through ongoing and ad hoc analysis
• Develop and deliver presentations for working teams, leadership, executive committees, and Boards
• Influence key stakeholders to secure buy-in and ensure recommendations are executed and deliver intended impact
• Create execution roadmaps and work closely with cross-functional teams to support implementation
• Analyze data to identify trends and insights that inform future loyalty strategies
• Proactively manage stakeholder engagement and identify mitigation strategies to ensure successful execution
• Stay current on loyalty and industry trends, bringing new ideas and innovation back into the business

What You Bring

• Deep understanding of how loyalty programs create customer and business value
• Strong customer-first mindset grounded in human-centered thinking
• Exceptional data fluency with the ability to analyze, synthesize, and communicate insights
• Proven ability to collaborate with and influence cross-functional stakeholders in a matrixed environment
• Comfort solving complex, ambiguous problems with structured, strategic thinking
• Strong written, verbal, and presentation skills, including executive-level storytelling
• Excellent time management, problem-solving, and independent working capabilities
• 5+ years of experience in strategy, planning, consulting, analytics, project management, or customer experience roles; loyalty, retail, or financial services experience is an asset

Who We Are

Sobeys is one of Canada's leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores. Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.

Learn More About Our Story And Culture

Who We Are | Why Work With Us

Total Rewards

We offer a Total Rewards package designed to support teammates at work and in life. Depending on role and eligibility, teammates may receive health and dental benefits, retirement and savings programs including an Employee Share Ownership Plan, a 10% in-store discount at participating banners, virtual healthcare and an Employee and Family Assistance Program, learning and development opportunities, parental leave top-up, and paid vacation.

Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. Individual compensation is determined based on qualifications, experience, and internal equity within the range provided.

Additional Information

External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.

We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company. Hiring decisions are made by our Hiring Teams.

Sobeys is committed to creating accessible and inclusive hiring processes. We will work with applicants requesting accommodation at any stage of the recruitment process.

Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work.