Lifecycle Marketing Strategist

twentysix; Vancouver; On-site; CAD 180,000 - 250,000; Full time

Job summary

twentysix is seeking an experienced lifecycle and retention marketing strategist to partner with clients on cross-channel campaigns (email, SMS, push) and personalization initiatives. You will plan, ideate, and optimize marketing calendars, write briefs, and approve assets.

You will deliver analytics, dashboards, and insights to drive growth, while maintaining strong client relationships and supporting sales discussions in a fast-paced environment.

Qualifications

• 8+ years of experience providing lifecycle or retention marketing strategy.
• Extensive knowledge of email, SMS, and push channels and top-of-funnel marketing.
• Hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
• Direct experience leveraging data for complex personalization marketing programs.
• Experience using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).
• Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.
• Hands-on approach delivering sharp strategic insights for clients.

Responsibilities

• Provide strategic planning, ideation, and optimization of cross-channel campaigns (email, web, push, social, SMS).
• Write briefs and approve all assets; ensure solid methodology and actionable results.
• Develop dashboards and reports to monitor growth and pivots.
• Cultivate strong client relationships and advocacy; support sales pitches and scoping.
• Identify effort level for new projects, extensions, renewals, and expanded scopes.

Skills

Lifecycle marketing

Retention marketing

Cross-channel marketing

Data-driven decision making

Stakeholder management

Tools

Iterable

Braze

Segment

Klaviyo

Customer.io

Looker

Tableau

Mixpanel

Amplitude

Job description

RESPONSIBILITIES

Strategic Planning & Ideation

Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs.

Write briefs and approve all created assets.

Ensure all recommendations have a clear and concise methodology, are appropriately sized to maximize impact and ease of execution, and instill confidence in the results.

Analytics & Optimization

Provide ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots.

Continually track and develop a clear record of incremental revenue sourced from owned initiatives.

Client Relationship Management

Develop strong relationships and rapport with clients, instilling confidence in agency work and fostering advocacy and referrals.

Sales & Growth Support

Participate in sales pitches and scoping conversations as a multi-channel growth subject matter expert.

Help identify the appropriate level of effort required to support new projects, extensions, renewals, and expanded scopes.

REQUIREMENTS

8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).

Extensive knowledge of email, SMS, and push channels, as well as top-of-funnel marketing.

Solid track record of growth marketing successes, with hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.

Direct experience leveraging data for complex personalization marketing programs.

Direct experience providing marketing campaign and program analysis using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).

Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.

Hands‑on approach that delivers sharp strategic insights for clients.

Strong technical edge with current knowledge of consumer behavior trends, cross‑channel marketing, and digital growth strategies.

Nice to Have

Understanding of AI decisioning tools with current practical application.

Superior written and communication skills with strong organizational abilities.

Excellent attention to detail, with the ability to synthesize information from emails and documents into actionable tasks.

Experience with project management tools.

Great intuition and a proactive nature.

Ability to manage multiple projects and clients simultaneously in a fast-paced environment.

The salary range for this role is $130,000- $180,000 USD. We conduct regular benchmarking across various roles, similar industries, and levels to ensure fair compensation packages for all. We are committed to acknowledging each individual's unique strengths and contributions while rewarding the value that they deliver to the team.