B2B Lifecycle Growth Manager

Ready Talent; Canada; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading talent management firm in Canada seeks a Lifecycle Marketing Manager to oversee global marketing campaigns. This role involves collaborating with various teams to create and optimize campaigns, ensuring high engagement and customer retention. The ideal candidate will have over 5 years of experience managing B2B marketing in a high-growth environment, possessing strong project management and analytical skills, alongside a focus on audience segmentation and creative problem solving.

Qualifications

• 5+ years of campaign management experience with B2B audiences in a high growth tech company.
• Proven ability to drive customer engagement and retention.
• Experience building strategy and execution of marketing campaigns across various channels.

Responsibilities

• Create and execute new marketing campaigns across channels.
• Monitor and report on campaign progress and identify opportunities for growth.
• Collaborate with teams to develop messaging and creative.

Skills

Campaign management

Digital marketing

Audience segmentation

Project management

Analytical skills

Creative problem solving

Tools

Wrike

Sales Navigator

Job description

A leading talent management firm in Canada seeks a Lifecycle Marketing Manager to oversee global marketing campaigns. This role involves collaborating with various teams to create and optimize campaigns, ensuring high engagement and customer retention. The ideal candidate will have over 5 years of experience managing B2B marketing in a high-growth environment, possessing strong project management and analytical skills, alongside a focus on audience segmentation and creative problem solving.