Digital CRM Senior Strategist

Publicis Health, LLC; Toronto; On-site; CAD 100,000 - 110,000; Full time

Job summary

Publicis Canada is seeking a Digital CRM Senior Strategist who blends creativity and analytics to build customer journeys for B2B clients. You will translate business needs into multi-channel campaigns across digital channels and present plans to clients.

The role requires expertise with leading CRM platforms; collaborate with analytics, tech and creative teams, and stay ahead of digital trends. Salary ranges in CAD are disclosed with market-competitive compensation.

Qualifications

• 5 years of experience in advertising/marketing with CRM focus in B2B.
• Highly organized, capable in fast-paced, cross-disciplinary teams.
• Experience in client-facing roles developing multi-channel strategy.
• Analytical mindset with ability to brief, interpret and present analytics.
• Experience with Salesforce Marketing Cloud, Braze, Marketo.
• Strong presentation, verbal and written communication skills.
• Experience supporting campaigns across owned and paid channels.

Responsibilities

• Support design, implementation, and evaluation of digital engagement strategies across channels.
• Design experiments to optimize messaging, content and promotions.
• Collaborate with analytics teams to identify customer insights for lifecycle marketing.
• Work with deployment and technical partners to build automated campaigns.
• Identify and manage customer targeting and segmentation strategies.
• Become the expert on the client's customer and advocate for evolving needs.
• Partner with technology to guide capability updates.
• Develop partnerships with key client stakeholders.
• Familiarize and support client culture, policies, and standards.
• Speak and present confidently to clients about strategic recommendations.

Skills

CRM strategy

B2B marketing

multi-channel

analytics

presentation skills

client-facing

communication

campaign management

Tools

Salesforce Marketing Cloud

Braze

Marketo

Job description

Company description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

We are an agency filled with people that are Committed, Creative, Curious and Collaborative!

We are seeking a Digital CRM Senior Strategist someone who is both creative and analytical, with a passion for customer relationships, B2B marketing and journey building. You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, account people, producers, developers, technical leads, and everyone in between.

We want someone who is inspired when presented with a challenge, and confident in sharing their ideas and opinions. You should be that person who is one step ahead of digital and social trends. Someone who loves great content, is immersed in popular culture, and is both personally and professionally curious about new industries, topics, and ideas. You are inspired to make a difference, motivated to do good work, and always ready to roll up your sleeves to help produce work for our clients.

Responsibilities

• Support the design, implementation, and evaluation of digital engagement strategies, with a concentration on retention & growth programs for our client across channels.
• Design marketing experiments to test a multitude of elements (messaging, content, promotions,etc) thatoptimizes for targeted conversion and purchasing behaviors, documenting & presenting learnings to influence future campaigns in all areas of marketing.
• Collaborate with marketing analytics teams to understand customer segmentation / behavior & identify consumer insights that can be leveraged in lifecycle marketing
• Work with our deployment and technical partners to build and launch complex automated campaigns using internal and external tools
• Identify and manage customer targeting and segmentation strategies to maintain, optimize and increase performance
• Become the expert in the client’s customer, and continuously advocate for their ever-evolving needs
• Partner with the technology team to guide capability updates and enhancements
• Develop a strong partnership with key client stakeholders
• Become familiar with -- and support -- client’s company culture, policies, procedures, mission, values, and standards
• Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices

Qualifications

• 5 years of experience in advertising/marketing with a focus on customer relationship management with experience in B2B
• Highly organized and works well in a fast-paced, collaborative, and multi-discipline environment (creative, analytics, merchandising and product)
• Experience in a client-facing role developing multi-channel strategy and guiding implementation of marketing lifecycle campaigns
• Analytical mindset, skilled in briefing, interpreting & presenting reporting and analytics using specialist tools & custom reporting
• Familiar with navigating marketing platforms (e.g., Salesforce Marketing Cloud, Braze, Marketo etc.)
• Strong presentation skills both in deck development and delivery
• Excellent verbal & written communication skills
• Experience in supporting and leading campaigns within owned and paid channels, with strong knowledge of best practices & disciplines across marketing vehicles.

Additional information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

Salary

Transparency matters to us. The salary range for this position is $100,000 - $110,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.