Lead Generation Specialist - I.T. Services

Wealthy Recruiting; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A dynamic Canadian company is seeking a passionate Lead Generation Specialist in Toronto. This pivotal role focuses on generating high-quality leads and closing sales for IT solutions. With a hybrid work arrangement, you will collaborate with marketing teams and utilize your outbound sales skills to drive company growth.

Qualifications

• 3-5 years of proven experience in B2B sales, preferably in IT solutions.
• Exceptional communication and interpersonal skills.
• Self-motivated, proactive, and results-driven.

Responsibilities

• Proactively identify and pursue new business opportunities.
• Pitch and sell IT services to prospective clients.
• Build and maintain strong relationships with clients.

Skills

Outbound Sales

Communication

Negotiation

Client Relationship Management

Market Research

Education

Bachelor's degree in business, marketing, or related field

Tools

CRM tools (Salesforce, HubSpot)

Microsoft Office Suite

Job description

A dynamic Canadian company based in Mississauga, Ontario is dedicated to delivering cutting-edge IT infrastructure and service solutions. With a strong focus on structured cabling, network systems, and integrated technology services, we empower businesses with scalable, future-proof IT environments. Our expertise spans unified communications, audio-visual solutions, data center management, security systems, wireless networking, and electrical contracting. Committed to a customer-centric approach, we leverage over five years of industry experience to provide vendor-independent, innovative solutions that anticipate and exceed client needs. We are seeking a passionate and driven professional to join our team and contribute to our mission of transforming IT infrastructure for businesses across various sectors.

We are looking for a motivated Lead Generation Specialist to join our sales team in a hybrid capacity, with regular weekly visits to our office in Toronto. This role is pivotal in driving company growth by generating high-quality leads and closing sales for our comprehensive IT solutions and consulting services. As a go-getter with a knack for outbound sales, you will focus on selling our core offerings, including structured cabling, infrastructure installation, security cameras, access control systems, and other IT services. You will collaborate closely with a third-party marketing company to optimize lead generation strategies and convert prospects into clients through cold calling, warm calling, and following up on marketing-generated leads. This role requires a proactive, results-oriented individual who thrives in a fast-paced environment and is eager to contribute to our company’s expansion.

Responsibilities

• Lead Generation: Proactively identify and pursue new business opportunities through cold calling, warm calling, and following up on leads generated by our third-party marketing partner.
• Sales Execution: Pitch and sell IT services, including structured cabling, infrastructure installation, security cameras, access control systems, and IT consulting, to prospective clients across various industries.
• Collaboration with Marketing: Work closely with our external marketing company to refine lead generation strategies, ensuring a steady pipeline of high-quality prospects.
• Client Relationship Management: Build and maintain strong relationships with prospects and clients, understanding their IT infrastructure needs and proposing tailored solutions.
• Pipeline Management: Track and manage leads through the sales funnel using CRM tools, ensuring accurate forecasting and timely follow-ups.
• Market Research: Stay informed about industry trends, competitor offerings, and emerging technologies to position our services as a market leader.
• Sales Reporting: Provide regular updates on sales activities, lead conversion rates, and pipeline status to the sales manager.
• Customer Consultations: Conduct needs assessments with potential clients to recommend appropriate IT solutions, ensuring alignment with their business goals.
• Contract Negotiation: Work with clients to finalize agreements, ensuring mutually beneficial terms while adhering to company pricing and service standards.
• Team Collaboration: Partner with technical teams to ensure seamless handoff of sold projects for implementation, maintaining client satisfaction.

Qualifications

• Minimum of 3-5 years of proven experience in B2B sales, preferably in IT solutions, IT consulting, or related technology services. Demonstrated success in outbound sales, including cold and warm calling, is essential.
• Exceptional communication and interpersonal skills, with the ability to engage and persuade prospects at various organizational levels. Strong negotiation and closing skills are required.
• Experience working with marketing teams or third-party agencies to generate and nurture leads. Familiarity with CRM tools (e.g., Salesforce, HubSpot) for pipeline management.
• Basic understanding of IT services, including structured cabling, infrastructure installation, security systems, and access control, is preferred but not mandatory; willingness to learn is essential.
• Self-motivated, proactive, and results-driven with a “go-getter” attitude. Comfortable working in a hybrid opportunity with regular weekly visits to the office in Toronto.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and comfortable using virtual communication tools (e.g., Zoom, Microsoft Teams).
• Bachelor’s degree in business, marketing, or a related field is preferred, but equivalent experience will be considered.
• Ability to thrive in a fast-paced, evolving industry and adapt to changing market dynamics and client needs.

Compensation

• Base Salary: $80,000 CAD per year.
• Commission: 4% of net profit on closed deals, offering significant earning potential based on performance.
• Work Arrangement: Hybrid opportunity with regular weekly visits to our office in Toronto, with the flexibility to work remotely for the remaining days.