Lead Generation Specialist

Training Orchestra; Canada; Remote; CAD 50,000 - 90,000; Full time

Job summary

Join a pioneering EdTech company as a Lead Generation Specialist in a fully remote role. This innovative firm is dedicated to enhancing training management solutions for over 600 clients worldwide. You will be responsible for developing strategic content, optimizing lead generation campaigns, and collaborating with marketing and sales teams to ensure effective follow-up. This position offers a permanent contract within a vibrant, multicultural team that values autonomy and proactivity. If you're detail-oriented, results-driven, and passionate about content marketing, this is the perfect opportunity to grow your career in a dynamic environment.

Benefits

Health Insurance

Paid Holidays

Company Laptop

Remote Work Flexibility

Qualifications

• Proven experience in lead generation or similar roles.
• Proficiency in CRM tools and analytics platforms.

Responsibilities

• Design and implement lead generation campaigns to increase conversion rates.
• Work closely with marketing and sales teams for optimal lead qualification.

Skills

Lead Generation

CRM Tools (HubSpot)

Content Creation

Data Analysis

Communication Skills

Team Collaboration

Tools

Analytics Platforms

Marketing Campaign Management Tools

Job description

About us

Training Orchestra is a pioneer and leader in Training Management Solutions. We meet the needs of more than 600 customers, mainly large corporations, located on most continents (such as Thales, Dell, Capgemini, Citibank, Bank of Montreal, Pfizer, United Training, etc.).

Our solution is used by over 600 clients across most continents, primarily by Training Organizations and HR/Training departments of major companies such as Dell, Pfizer, General Electric, PWV, Safran, and Thales.

As the only rapidly growing European EdTech recognized as a Strategic Leader in the Fosway 9-Grid report, we are constantly seeking new talent to bring their expertise and thrive in an international and innovative environment.

Your Mission:

Development of Campaigns and Strategic Content Creation:

• Identify and qualify high-potential prospects to feed the sales pipeline.
• Design and implement lead generation campaigns (emails, ads, white papers, case studies, etc.) to increase conversion rates and effectively engage prospects.

Collaboration and Prospect Follow-Up:

• Work closely with marketing and sales teams to ensure optimal lead qualification and a thorough follow-up process.
• Produce and adapt creative and diverse content to meet specific prospect needs and strengthen their engagement throughout the sales cycle.

Content Optimization:

• Continuously test, optimize, and refine content to ensure it resonates with target audiences and drives meeting scheduling.
• Stay up-to-date on industry trends, competitors, and best practices in content marketing within the B2B SaaS and training management sectors.

Desired Profile:

• Proven experience in lead generation or a similar role.
• Proficiency in CRM tools (HubSpot), analytics platforms, and marketing campaign management tools.
• Excellent communication and teamwork skills.
• Strong ability to interpret and utilize data for strategic decision-making.
• Detail-oriented and results-driven.

Why join us?

You’ll love working with us: full-time position, fully remote. We provide the equipment (laptop), compensation, paid holidays, and health insurance.

Located in the US or Canada, we offer a permanent contract within a young, multicultural, and human-scaled team that promotes autonomy and proactivity!

We are committed to consistently improving the skills of our employees in order to develop their expertise and thus facilitate their growth towards strategic positions in the US, Canada, and abroad.