Channel Lead Generation Specialist, B2B

TP-Link Canada Inc.; Richmond Hill; On-site; CAD 70,000 - 90,000; Full time

Job summary

TP-Link Canada Inc. is seeking a motivated Channel Lead Generation Specialist to enhance our B2B partner ecosystem. In this full-time role, you will build lead pipelines, support marketing initiatives, and work collaboratively with external partners. Ideal candidates will have strong communication skills and 5+ years of relevant experience in channel marketing.

Benefits

Benefits

Paid Time Off

Qualifications

• 5+ years of experience in B2B channel marketing or lead generation.
• Strong understanding of DMRs, VARs, MSPs, and ISPs.
• Proficient analytical skills to assess lead quality and track metrics.

Responsibilities

• Build pipelines of qualified leads with VARs, DMRs, MSPs, and ISPs.
• Manage partner outreach through various marketing campaigns.
• Support co-marketing initiatives to contribute to partner success.

Skills

Communication

Analytical skills

Collaboration

Education

Bachelor's degree in marketing, business, or related field

Job description

Direct message the job poster from TP-Link Canada Inc.

We are hiring!

About us https://www.tp-link.com/ca

Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. Supplying reliable networking, wireless and surveillance products to businesses in more than 170 countries, we are serving billions of people worldwide!

Join us and experience the difference.

We are a vibrant and innovative workplace where employees are valued and empowered. We love what we do!

We are seeking a motivated and results-driven Channel Lead Generation Specialist to join our growing team. This role involves supporting the growth of our B2B partner ecosystem. Responsibilities include building pipelines of qualified leads with Value-Added Resellers (VARs), Distributors (DMRs), MSPs, and ISPs; uncovering new end-customer opportunities; supporting co-marketing initiatives; and nurturing leads to contribute to partner success and revenue growth. The ideal candidate will have experience in channel marketing, partner engagement, and B2B lead development.

Thank you for your interest in TP-Link. We look forward to reviewing your resume!

Type: Full-Time | Salary + Benefits + Paid Time Off

Reports to: Marketing Lead, B2B/ISP Strategy

Job Requirements:

• 5+ years of experience in B2B channel marketing, partner sales support, or lead generation
• Bachelor's degree in marketing, business, or related field
• Familiarity with partner types and programs: DMRs, VARs, MSPs, and ISPs
• Strong communication and collaboration skills, especially with external stakeholders
• Analytical skills to assess lead quality, track metrics, and provide insights
• Understanding of the Canadian B2B/IT channel ecosystem (highly desirable)
• Eligibility to work in Canada
• Identify and engage end-user leads to support sell-through activities
• Work with VARs, DMRs, MSPs, and ISPs on joint lead generation campaigns and list-building
• Manage partner outreach (email marketing, webinars, digital campaigns) to drive opportunities
• Capture and route inbound leads based on vertical, territory, and capability
• Maintain accurate partner data within CRM and tracking tools
• Execute lead-nurture workflows to accelerate sales cycle and improve ROI
• Collaborate with Marketing, Sales Engineering, and Sales Teams on reporting
• Support lead generation for events, webinars, and referral programs
• Research Canadian directories, associations, and databases to enrich target lists
• Occasional travel within provinces may be required

In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives for non-discriminatory recruitment. Please advise HR in advance if accommodations are needed.

Only shortlisted candidates will be contacted. Thank you for your interest.

All personal data collected will be kept confidential and used solely for recruitment purposes.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Computer Networking

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