Vertical Lead Generation Specialist, B2B

TP-Link Canada Inc.; Richmond Hill; On-site; CAD 65,000 - 85,000; Full time

Job summary

TP-Link Canada Inc. is seeking a motivated Vertical Lead Generation Specialist to enhance their B2B marketing efforts. This role involves driving lead generation across various sectors, ensuring effective engagement with potential clients. The ideal candidate will have a strong B2B marketing background and exceptional communication skills.

Qualifications

• 5+ years of experience in B2B marketing or vertical sales enablement.
• Strong knowledge of CRM and list-building software.
• Experience working with channel or partner marketing teams is a strong asset.

Responsibilities

• Drive high-quality inbound and outbound lead generation across key B2B verticals.
• Develop and execute outreach sequences via various channels to generate MQLs.
• Monitor campaign performance and refine vertical strategies.

Skills

Data-driven mindset

Lead generation

Communication

CRM knowledge

Education

Bachelor's degree in marketing, Business, or related field

Tools

ZoomInfo

LinkedIn Sales Navigator

Job description

3 days ago Be among the first 25 applicants

Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. Supplying reliable networking, wireless and surveillance products to businesses in more than 170 countries, we are serving billions of people worldwide!

Join us and experience the difference.

We are a vibrant and innovative workplace where employees are valued and empowered. We love what we do!

We are seeking a motivated and results-driven Vertical Lead Generation Specialist to join our growing team. This role involves driving high-quality inbound and outbound lead generation across key B2B verticals including ISPs, MSPs, VARs, MDUs, Hospitality, Healthcare, Education, and Franchise operations and is pivotal to supporting the Marketing team’s execution of demand-generation campaigns, partner engagement initiatives, and vertical-specific marketing deliverables. The ideal candidate has a hybrid background in B2B marketing and data-driven prospecting, with an understanding of how to tailor messaging per vertical.

Thank you in advance for your interest in TP-Link.

We look forward to reviewing your resume!

Type:Full-Time | Salary + Benefits + Paid Time Off

Reports to:Marketing Lead, B2B/ISP Strategy

Job Requirements:

• 5+ years of experience in B2B marketing, lead generation, or vertical sales enablement
• Bachelor's degree in marketing, Business, or related field
• Strong knowledge of CRM and list-building software (e.g., ZoomInfo, LinkedIn Sales Navigator)
• Exceptional written and verbal communication skills
• Data-driven mindset with experience in lead scoring, tracking conversion metrics, and reporting
• Experience working with channel or partner marketing teams is a strong asset
• Familiarity with the Canadian tech and telecom landscape is a plus
• Eligibility to work in Canada
• Research, build, and maintain targeted lead lists segmented by vertical (Healthcare, Hospitality, MDU, Franchise, Hospitality) aligned to our Ideal Customer Profiles.
• Develop and execute outreach sequences via email, phone, LinkedIn, and event follow-ups to generate Marketing Qualified Leads (MQLs)
• Partner with the Marketing Lead to support campaign execution and lead funnel tracking (e.g., NFR campaigns, demo kits, training registrations, webinar sign-ups)
• Monitor campaign performance and provide feedback to refine messaging, vertical strategies, and nurture sequences
• Support trade show and event lead capture and follow-up processes, ensuring no lead is lost in transition to Sales
• Assist in enriching lead data and identifying buying signals through industry directories, association lists, and digital footprints
• Stay informed on vertical-specific trends, association events, and opportunities to grow lead pools
• Occasional provincial/interprovincial travel will be required

In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.

All personal data being collected will be treated in strict confidence and used for recruitment purposes only.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computer Networking

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