Lead Generation Specialist

Salesmrkt; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

An established industry player is looking for a Lead Generation Expert to join its dynamic team. In this role, you will be at the forefront of driving growth for clients through strategic prospecting and pipeline development. Your expertise in B2B lead generation will be crucial in identifying and nurturing potential leads, setting the stage for the sales team's success. This position offers a unique opportunity to work in a collaborative and innovative environment, where your contributions will directly impact client outcomes. If you're passionate about driving results and eager to grow with a forward-thinking company, this role is perfect for you.

Benefits

Remote Work Flexibility

Performance-Based Incentives

Collaborative Work Environment

Opportunity for Growth

Qualifications

• Proven experience in B2B lead generation, preferably in sales or marketing services.
• Strong understanding of sales funnels and buyer journey mapping.

Responsibilities

• Design and implement lead generation strategies across multiple channels.
• Collaborate with marketing to align lead generation efforts with campaigns.

Skills

B2B Lead Generation

Communication Skills

Analytical Skills

Time Management

Tools

CRM Systems

LinkedIn Sales Navigator

Email Outreach Tools

Sales Automation Platforms

Job description

Compensation: $1,000- $1,500 base salary with bonus based on experience

About SalesMrkt

At SalesMrkt, we connect businesses with top-tier sales and marketing talent. As experts in digital customer acquisition, we help companies across various industries grow their customer base efficiently and effectively. Our team specializes in designing high-performing sales systems, developing strategic marketing campaigns, and implementing solutions that deliver measurable results. We're passionate about driving growth for our clients through innovative approaches to customer acquisition and retention.

The Role

We are seeking a skilled Lead Generation Expert to join our team and drive our clients' growth through strategic prospecting and pipeline development. In this role, you'll be responsible for identifying, qualifying, and nurturing potential leads, setting the foundation for our sales team's success. This is a crucial position that directly impacts our ability to deliver exceptional results for our clients.

Key Responsibilities

• Design and implement comprehensive lead generation strategies across multiple channels
• Develop targeted prospect lists using various research methods and tools
• Create and optimize outbound campaigns (email, social, cold calling) to generate qualified leads
• Manage and optimize inbound lead qualification processes
• Collaborate with marketing to align lead generation efforts with content and campaign strategies
• Track, analyze, and report on key performance metrics to continuously improve results
• Research industry trends and competitor activities to identify new opportunities
• Maintain detailed records in our CRM system
• Transfer qualified leads to account executives with comprehensive information for successful follow-up

Qualifications

• Proven experience in B2B lead generation, preferably in sales or marketing services
• Demonstrated success in meeting or exceeding lead generation targets
• Proficiency with CRM systems, lead generation tools, and sales automation platforms
• Strong understanding of sales funnels and buyer journey mapping
• Excellent communication skills, both written and verbal
• Analytical mindset with ability to interpret data and adjust strategies accordingly
• Self-motivated with excellent time management and organizational skills
• Experience with LinkedIn Sales Navigator, email outreach tools, and other prospecting platforms

What Sets You Apart

• Experience in digital marketing, sales consulting, or related services
• Knowledge of multiple industries and ability to quickly understand different business models
• Proven track record of converting cold prospects into qualified sales opportunities
• Experience with marketing automation systems
• Understanding of sales enablement and content strategy
• Remote work flexibility
• Performance-based incentives
• Collaborative and innovative work environment
• Opportunity to grow with an expanding company

How to Apply

Please submit a link to a quick video introduction of yourself telling me about your previous experience and why you are the best candidate for the job.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Marketing Services