Integrated Marketing Lead: Cross-Functional Campaigns

iA Financial Group; Quebec; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible group insurance plans

Competitive retirement savings plan

Employee share purchase plan

Vacation program, wellness days, and个人

Job summary

iA Financial Group is seeking a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns to transform marketing priorities into cohesive cross-functional campaigns. You will mobilize business lines, agencies, and experts to ensure brand consistency and measurable performance across Canada.

You will lead campaign development, set objectives, and guide briefs for creative, media, and content teams while collaborating with internal partners to optimize marketing investments and leverage

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or related field.
• 8–10 years of experience in integrated marketing or campaign development.
• Experience defining complex campaign strategies with organization-wide impact.
• Strong understanding of media strategy, marketing investment recommendations, and agency management.
• Influential leadership to mobilize partners in a matrix environment.
• Good command of digital marketing, data, and performance indicators; awareness of AI in marketing.

Responsibilities

• Translate integrated marketing priorities into cross-functional campaign strategies and amplification initiatives.
• Define campaign objectives, audiences, messages, distribution strategies, and success metrics with stakeholders.
• Create briefs for strategic, creative, media, and content teams and guide internal and external partners in execution.
• Lead campaign implementation with multidisciplinary teams and agencies.
• Advise business lines on amplification opportunities and alignment with brand strategy.
• Ensure consistency with brand positioning and expression across strategies and assets.
• Define measurement objectives and interpret results to optimize marketing investment.
• Monitor trends and opportunities, including responsible AI use in marketing.

Skills

Integrated marketing

Campaign development

Leadership

Media strategy

Digital marketing

English & French

Education

Bachelor’s degree in marketing

Job description

iA Financial Group is seeking a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns to transform marketing priorities into cohesive cross-functional campaigns. You will mobilize business lines, agencies, and experts to ensure brand consistency and measurable performance across Canada.

You will lead campaign development, set objectives, and guide briefs for creative, media, and content teams while collaborating with internal partners to optimize marketing investments and leverage