Senior Advisor - Hybrid Integrated Marketing & Campaigns

Industrial Alliance Insurance and Financial Services Inc; Magog; Hybrid; CAD 120,000 - 160,000; Full time

Benefits offered by this job

AI empowerment in marketing

Hybrid work environment

Retirement savings plan

Employee share purchase plan

EFAP (Employee Assistance)

Ergonomic furniture program

Performance bonus

Discounts on iA products

Job summary

iA Financial Group in Canada is seeking a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns to transform marketing priorities into cross-functional campaigns. You will mobilize business lines, expert teams, and agencies to ensure alignment with brand strategy and measure performance.

This role requires 8–10 years in integrated marketing, strong English and French skills, and a proven ability to lead across a matrix environment. Hybrid work arrangements are available in Canada.

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or a related field.
• 8 to 10 years’ experience in integrated marketing or campaign development.
• Proven ability to lead cross-functional teams and manage agency partnerships.

Responsibilities

• Translate marketing priorities into cross-functional campaign strategies and amplification initiatives.
• Define objectives, audiences, messages, distribution strategies, and KPIs with business lines and experts.
• Translate directions into briefs and guide internal teams, agencies, and external partners in their execution.
• Lead campaign implementation with multidisciplinary teams and agencies.
• Identify amplification opportunities and ensure alignment with brand strategy.
• Ensure brand positioning, messaging and assets stay consistent across touchpoints.
• Define measurement objectives and targets, interpret results, and propose optimizations.
• Monitor trends and explore AI/automation opportunities in campaigns.

Skills

Advanced English

French proficiency

Education

Bachelor’s degree in marketing

Job description

iA Financial Group in Canada is seeking a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns to transform marketing priorities into cross-functional campaigns. You will mobilize business lines, expert teams, and agencies to ensure alignment with brand strategy and measure performance.

This role requires 8–10 years in integrated marketing, strong English and French skills, and a proven ability to lead across a matrix environment. Hybrid work arrangements are available in Canada.