Senior Advisor, Integrated Marketing and Cross-Functional Campaigns

Industrial Alliance Insurance and Financial Services Inc; Magog; Hybrid; CAD 120,000 - 160,000; Full time

Benefits offered by this job

AI empowerment in marketing

Hybrid work environment

Retirement savings plan

Employee share purchase plan

EFAP (Employee Assistance)

Ergonomic furniture program

Performance bonus

Discounts on iA products

Job summary

iA Financial Group in Canada is seeking a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns to transform marketing priorities into cross-functional campaigns. You will mobilize business lines, expert teams, and agencies to ensure alignment with brand strategy and measure performance.

This role requires 8–10 years in integrated marketing, strong English and French skills, and a proven ability to lead across a matrix environment. Hybrid work arrangements are available in Canada.

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or a related field.
• 8 to 10 years’ experience in integrated marketing or campaign development.
• Proven ability to lead cross-functional teams and manage agency partnerships.

Responsibilities

• Translate marketing priorities into cross-functional campaign strategies and amplification initiatives.
• Define objectives, audiences, messages, distribution strategies, and KPIs with business lines and experts.
• Translate directions into briefs and guide internal teams, agencies, and external partners in their execution.
• Lead campaign implementation with multidisciplinary teams and agencies.
• Identify amplification opportunities and ensure alignment with brand strategy.
• Ensure brand positioning, messaging and assets stay consistent across touchpoints.
• Define measurement objectives and targets, interpret results, and propose optimizations.
• Monitor trends and explore AI/automation opportunities in campaigns.

Skills

Advanced English

French proficiency

Education

Bachelor’s degree in marketing

Job description

Senior Advisor, Integrated Marketing and Cross-Functional Campaigns

• Other Possible Location(s): Montreal, Quebec
• Job category: Marketing - Generalist_dev

Are you passionate about marketing and eager to contribute to initiatives that have a tangible impact on the organization’s visibility and growth? As a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns, you will play a key role in transforming marketing priorities into cross-functional campaign strategies and amplification initiatives.

You will provide leadership in campaign development by mobilizing business lines, expert teams, and agencies. Your expertise will help ensure strategic alignment, brand consistency, and the performance of marketing initiatives.

What you’ll accomplish with us

As a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns, you’ll be at the core of our mission. Here are the main responsibilities:

• Translate the directions and priorities of the integrated marketing plan into cross-functional campaign strategies, awareness initiatives, and amplification recommendations aligned with business objectives.
• Define campaign objectives, priority audiences, key messages, distribution strategies, and performance indicators in collaboration with business lines and experts.
• Translate campaign directions into clear strategic, creative, media, and content briefs, and guide internal teams, agencies, and external partners in their execution.
• Guide campaign implementation in collaboration with the team and exercise influential leadership with multidisciplinary teams and agencies.
• Act as a trusted advisor to business lines to identify amplification opportunities, ensure the integration of corporate initiatives, and maintain alignment with business priorities and brand strategy.
• Ensure that strategies, messages, creative assets, and various touchpoints respect the brand’s positioning, standards, and expression.
• Define measurement objectives, performance indicators, and targets, interpret results, and formulate optimization and marketing investment recommendations.
• Monitor emerging trends, practices, technologies, and channels, and identify opportunities to responsibly integrate artificial intelligence and automation into campaign development, personalization, amplification, and optimization.

What could accelerate your success in this role

We’re looking for someone who:

• Holds a bachelor’s degree in marketing, communications, business administration, or a related field.
• Has a minimum of 8 to 10 years of experience in integrated marketing or campaign development.
• Has demonstrated experience defining complex campaign strategies and developing recommendations with organization-wide impact.
• Stands out for their experience in media strategy, marketing investment recommendations, and the strategic management of agencies and external partners.
• Is recognized for their influential leadership and ability to mobilize partners and guide decision‑making in a matrix environment.
• Has a strong understanding of digital marketing, media, content, customer experience, data, and performance indicators, as well as a good understanding of the opportunities and considerations associated with the responsible use of artificial intelligence in marketing.
• Demonstrates strong strategic thinking, judgment, analytical skills, autonomy, and a results‑oriented mindset, as well as excellent communication, synthesis, and presentation skills with managers and executives.
• Demonstrates an advanced level of English and French proficiency, as the role involves communicating verbally and in writing and participating in meetings with unilingual English‑speaking and French‑speaking partners and stakeholders across Canada on a regular basis.

Why you’ll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence;
• AI is in everyone's hands, empowering you to increase your personal effectiveness while supporting the organization's growth;
• A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed;
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces.
• Competitive retirement savings plan
• Employee share purchase plan
• Vacation program, wellness days, and personal development days
• Employee and Family Assistance Program (EFAP)
• Ergonomic furniture program
• Performance bonus
• Discounts on iA products
• And much more!

Company Overview

iA Financial Group is the strength of a company with a human side, with its over 10,000 employees. Together, we have earned the trust of our more than five million clients and 50,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $235 billion in assets, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 130 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

Our commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, write to us . Someone from our team will be happy to assist you.