IAT Strategy Director - Integrated Marketing Maestro

Publicis Groupe Holdings B.V; Toronto; On-site; CAD 85,000 - 95,000; Full time

Job summary

Spark Foundry in Toronto, Canada is seeking an IAT Strategy Director to guide the IMC process and align deliverables with client objectives. You will unite IAT agencies to drive collaboration and deliver audience-led connections across paid, owned, and earned channels.

You will lead strategy with clients and internal teams, develop planning frameworks for the Canadian market, and oversee the communications framework from planning to activation, ensuring a connected consumer experience across

Qualifications

• 6+ years of Communications, Brand Strategy or Media Strategy role.
• Mastery of technological, cultural, media trends & best practices.
• Degree in a related discipline an asset (preferably in a Business, Communication, Marketing, or Cultural Studies program).
• Exposure to the creative ideation process.
• Fully fluent in English, French fluency a strong asset.

Responsibilities

• Regional accountability to global governance, in-market application and representation of local needs
• Lead IAT process and provide strategic partnership
• Orchestration of audience-led consumer journeys & comms plans through integrated ecosystem (Media (PESO), Creative, Influencer, Creative, Commerce)
• Develops Measurement Framework & Learning Plan; Tracking & Optimization against KPIs
• Establish measurable campaign KPIs, helping to enhance creative effectiveness

Skills

Strategic thinking

Storytelling

Collaboration

Creativity

Communication

Curiosity

Industry knowledge

Education

Business/Marketing degree asset

Cultural Studies background

Job description

Spark Foundry in Toronto, Canada is seeking an IAT Strategy Director to guide the IMC process and align deliverables with client objectives. You will unite IAT agencies to drive collaboration and deliver audience-led connections across paid, owned, and earned channels.

You will lead strategy with clients and internal teams, develop planning frameworks for the Canadian market, and oversee the communications framework from planning to activation, ensuring a connected consumer experience across