Senior Manager, Integrated Campaign Marketing (Offline)

Flexiti Financial Inc.; Toronto; Hybrid; CAD 150,000 - 170,000; Full time

Benefits offered by this job

Comprehensive benefits plan

Competitive incentive (bonus) program

Job summary

Questrade Financial Group is seeking a Senior Manager, Integrated Campaign Marketing to lead offline and integrated campaigns across TV, OOH, radio, print, and experiential activations. You will coordinate external agencies and internal teams to ensure campaigns are on brand, on time, and within budget.

You will manage the budget, guide creative direction, and build measurement frameworks to demonstrate ROI and inform marketing strategy across product lines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or equivalent practical experience.
• 6+ years of progressive experience in marketing campaign management.
• Proven track record of managing external creative agencies, media planning/buying partners, and production vendors.
• Strong budget management capabilities with experience tracking campaign ROI, marketing spend, and performance metrics.
• Exceptional cross-functional collaboration and communication skills.

Responsibilities

• Lead the end-to-end strategy, multi-channel planning, and execution of offline and integrated marketing campaigns (TV, OOH, radio, print, experiential) to drive brand awareness and client acquisition.
• Direct strategic relationships with external agencies, media partners, and production vendors—establishing performance accountability.
• Partner with Brand, Growth Marketing, Product, Legal, and Compliance leadership to align non-digital initiatives with broader go-to-market strategies.
• Own the non-digital campaign portfolio budget and optimize spend to maximize ROI.
• Direct asset production and creative development for offline channels, ensuring on-brand messaging and visual identity.

Skills

Campaign management

Multi-channel campaigns

Agency management

Budget management

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Job description

Questrade Financial Group is seeking a Senior Manager, Integrated Campaign Marketing to lead offline and integrated campaigns across TV, OOH, radio, print, and experiential activations. You will coordinate external agencies and internal teams to ensure campaigns are on brand, on time, and within budget.

You will manage the budget, guide creative direction, and build measurement frameworks to demonstrate ROI and inform marketing strategy across product lines.