Inside Sales Representative

Express Employment Professionals - Kitchener / Waterloo; Southwestern Ontario; On-site; CAD 90,000 - 110,000; Full time

Job summary

Express Employment Professionals is recruiting for an Inside Sales Representative for a Waterloo-based manufacturing client. Role focuses on building relationships, developing new business, and managing the full sales cycle from inquiry to completion.

Ideal candidates have 5+ years in B2B/technical sales, strong prospecting and CRM experience, and the ability to understand technical products and engineering drawings. 100% in-office role in Waterloo, Ontario with a North America focus.

Qualifications

• 5+ years in B2B sales, technical or manufacturing sales.
• Proven success achieving sales targets and business development goals.
• Strong prospecting and cold-calling experience.
• Experience managing the full sales cycle.

Responsibilities

• Develop and execute sales strategies to generate new business opportunities.
• Prospect for new customers through research, outreach, networking, and relationship building.
• Manage inbound leads and convert opportunities into sales.
• Build and maintain a strong sales pipeline using CRM tools.
• Identify key decision-makers and develop long-term customer partnerships.
• Conduct consultative sales conversations to understand customer needs.
• Prepare proposals, quotes, and product recommendations.
• Manage the sales process from initial contact through order fulfillment.
• Maintain and strengthen relationships with existing customers.
• Re-engage inactive accounts and identify opportunities for growth.
• Collaborate with internal teams to ensure a positive customer experience.
• Maintain accurate customer records and sales activity tracking.

Skills

B2B sales

Prospecting

CRM

Sales cycle

Communication

Negotiation

Presentation

Relationship building

Technical product understanding

Engineering drawings

Education

Degree in business/sales/engineering

Tools

CRM tools

Engineering drawings

Bill of Materials (BOMs)

Excel

Job description

Express Employment Professionals is currently recruiting for a Inside Sales Representative on behalf of our client, a Waterloo-based Canadian manufacturer specializing in recreational products used by customers worldwide.

Compensation: Base Salary + Uncapped Commission | Estimated Year 1 Earnings $90,000–$110,000+

Education Requirement

College diploma or university degree in business, sales, marketing, engineering, or a related discipline is required.

Are you a driven sales professional who enjoys building relationships, developing new business opportunities, and having a direct impact on company growth? We are seeking an experienced Inside Sales Representative to join a growing organization and help expand their presence within the snow tubing, ski resort, and recreational markets.

This is an excellent opportunity for a motivated sales professional who thrives on prospecting, developing customer relationships, and managing the full sales cycle from initial contact through completion.

Key Responsibilities

• Develop and execute sales strategies to generate new business opportunities
• Prospect for new customers through research, outreach, networking, and relationship building
• Manage inbound leads and convert opportunities into sales
• Build and maintain a strong sales pipeline using CRM tools
• Identify key decision-makers and develop long‑term customer partnerships
• Conduct consultative sales conversations to understand customer needs
• Prepare proposals, quotes, and product recommendations
• Manage the sales process from initial contact through order fulfillment
• Maintain and strengthen relationships with existing customers
• Re‑engage inactive accounts and identify opportunities for growth
• Collaborate with internal teams to ensure a positive customer experience
• Maintain accurate customer records and sales activity tracking

Qualifications

The successful candidate will be a results‑oriented sales professional with a strong ability to develop relationships, generate new business, and close opportunities.

• 5+ years of experience in B2B sales, technical sales, manufacturing sales, or a related field
• Proven success achieving sales targets and business development goals
• Strong prospecting and cold‑calling experience
• Experience managing the full sales cycle
• Excellent communication, negotiation, and presentation skills
• Strong relationship‑building abilities with customers and decision‑makers
• Ability to understand technical products and provide customer‑focused solutions
• Ability to understand customer requirements using Metric and SAE measurements, with a strong understanding of engineering drawings.
• Ability to work closely with Engineering, Estimating, and Operations teams to scope and develop custom solutions.
• Experience using Bills of Materials (BOMs) to quote products is considered an asset.
• Highly organized with strong attention to detail
• Self‑motivated with the ability to work independently

Assets

The following would be considered an advantage:

• Experience selling manufactured products or technical solutions
• Knowledge of shipping processes, international trade documentation, or export sales
• Advanced Excel skills
• Additional language skills

Work Location

This is a 100% in-office position located in the Waterloo, Ontario area. The successful candidate will manage a territory focused on North America, with potential opportunities to support international growth.

If you are a competitive, relationship‑focused sales professional looking for an opportunity where your success directly impacts business growth, we want to hear from you!

Express Employment Professionals are committed to connecting talented professionals with great career opportunities.