Inside Sales Representative

Fresh Start Foods Canada Ltd.; Richmond; On-site; CAD 45,000 - 55,000; Full time

Benefits offered by this job

Health and dental benefits

RRSP Matching Program

Annual Profit Sharing Bonus

Weekly paychecks

Employee Family Assistance Program

Career advancement

Employee Recognition Programs

Company-sponsored events

Training opportunities

Annual Safety Boot Allowance Program

Full-time hours

Team-oriented work environment

Job summary

Fresh Start Foods located in Richmond, BC, is seeking a Full-Time Inside Sales Representative to drive customer retention, grow the business, and support outside sales. You will manage accounts, perform outbound outreach, and help turn opportunities into long-term partnerships.

You’ll collaborate with Purchasing, Transportation, Processing, QA, Customer Service, and Outside Sales to provide fast, accurate solutions.

Qualifications

• Previous sales experience is a strong asset.
• Food service/industry knowledge is strong asset.
• A valid driver’s license, vehicle and ability to travel as required.
• Proficiency with Microsoft Office (Excel, PowerPoint and Word).
• Must have good written, verbal, organizational, and communication skills and problem-solving capabilities.

Responsibilities

• Maintain customer retention and support account management.
• Support outside sales with lead development and order support.
• Prospect and create qualified leads for outside sales.
• Update pipeline and account activity and communicate with team.
• Work with multiple internal departments to provide fast, accurate solutions.

Skills

Previous sales experience

Food service knowledge

Valid driver’s license

Microsoft Office proficiency

Strong communication skills

Tools

Microsoft Office

Job description

Neptune Fresh Produce Inc.

Join one of the BEST teams in the Industry

At Fresh Start Foods you’ll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do.

We are seeking individuals:

• Who are customer centric

• Who are able to deliver on their commitments

• Who value individual excellence and collective performance

• Who care and give back - sustainable agriculture, the environment, corporate citizenship

• Who go above and beyond to provide options for our customers

• Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience

For more than 30 years, Fresh Start Foods has proudly delivered a full range of fresh produce solutions to customers across Canada. As a valued member of the Gordon Food Service (GFS) family of companies, we are honored to be recognized by Forbes as one of Canada’s Best Employers in 2026.

We are currently seeking a Full-Time Inside Sales Representative to join our team based out of our Richmond, BC location. The Inside Sales Representative plays a key role in supporting customer retention, business growth, and outside sales development. This role is responsible for proactive customer communication, account management, prospect search, pipeline updates, and supporting outside sales representatives with qualified opportunities. This is not an order-taking position. The goal is to become a consultant to customers by understanding their operation, identifying opportunities, and helping protect and grow their business.

Position : Full Time, Permanent

Compensation : Depending on experience, $45,000-$55,000 per year. Plus commission structure.

Duties and Responsibilities:

Customer Retention & Account Support

• Maintain regular communication with assigned accounts

• Support customers with order entry, product recommendations, bookings sheet promotion, market updates, service recovery, late route communication, etc.

• Monitor customer ordering trends and identify sales declines

• Work closely with outside sales representatives to support account growth

• Become a secondary point of contact for customers

• Communication to upsell, promote bookings, promote using pictures by social platforms and market information

Business Development Support for Outside Rep

• Research potential prospects before contact: website review, menu analysis, social media review, seasonal opportunities, current market alignment

• Make outbound cold calls to warm up opportunities

• Set meetings and create qualified leads for outside sales representatives

• Maintain and update the sales pipeline system

• Focus on building opportunities, not just forwarding names

Daily / Weekly Expectations:

Monday

• Review and promote bookings sheets

• Prepare customer pricing updates

• Pipeline review and planning

Tuesday – Friday

• Minimum 15 outbound calls daily

• Customer follow-up calls

• Prospecting and lead development

• Support outside sales with: samples, product photos, follow-ups, order support

• Update pipeline and account activity

Internal Collaboration:

• The Inside Sales Representative works closely with: Purchasing, Transportation, Processing, Quality Assurance, Customer Service, and the Outside Sales Team.

• The role requires fast communication and teamwork to provide quick and accurate solutions for customers.

Training & Development:
New team members will complete a structured onboarding program including:

• Order entry training on “Canopy”

• Customer service support shadowing

• Velocity and sales reporting

• Sales process training

• Operations and transportation overview

• QA and processing department training

• Ride-along with delivery drivers

• Market and pricing education

Success in This Role Looks Like:

• Strong customer relationships

• Organized pipeline management

• Consistent communication

• Proactive problem solving

• Growth in sales and margin

• High-quality customer service

• Turning cold opportunities into long-term partnerships

Required Skills and Qualifications:

• Previous sales experience is a strong asset.

• Food service/industry knowledge is strong asset.

• A valid driver’s license, vehicle and ability to travel as required.

• Proficiency with Microsoft Office (Microsoft Excel, PowerPoint and Word).

• Must have good written, verbal, organizational, and communication skills and problem-solving capabilities.

• Ability to work in a fast-paced, high-pressure, challenging environment

• Must be a strategic thinker in order to build relationships, network, and link resources to plan and execute business practices and achieve business goals.

Fresh Start Foods offers a range of benefits, including:

• Comprehensive health and dental benefits (including vision, prescription drugs, disability, and extended health coverage)

• Registered Retirement Savings Plan (RRSP) Matching Program

• Annual Profit Sharing Bonus

• Weekly paychecks

• Employee Family Assistance Program

• Opportunities for career advancement

• Employee Recognition Programs

• Company-sponsored events (Family Picnic, Staff Celebration, BBQs)

• Training opportunities

• Annual Safety Boot Allowance Program

• Full-time hours

• A team-oriented work environment

We thank all applicants for their interest, however only those selected for the next stage will be contacted. Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability.

If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to:

For Jobs in British Columbia

[e-mail]

For Jobs in Ontario

[e-mail]

Use the words “Accommodation Request” in your subject line.