Inside Sales Representative

Intercity Packers Ltd.; Richmond; Hybrid; CAD 45,000 - 55,000; Full time

Benefits offered by this job

Comprehensive health & dental benefits

RRSP matching

Annual profit sharing bonus

Weekly paychecks

Employee family assistance program

Career advancement opportunities

Employee recognition programs

Company-sponsored events

Training opportunities

Annual safety boot allowance

Full-time hours

Team-oriented environment

Job summary

Fresh Start Foods, part of the Gordon Food Service family, is hiring a Full-Time Inside Sales Representative for our Richmond, BC location. You will support customer retention, growth, and outside sales by communicating with customers, managing accounts, and qualifying opportunities.

Role emphasizes consultative selling, data-driven pipeline management, and collaboration with cross-functional teams to protect and grow customer business.

Qualifications

• Previous sales experience is a strong asset.
• Food service/industry knowledge is a strong asset.
• A valid driver's license, vehicle and ability to travel as required.
• Proficiency with Microsoft Office (Excel, PowerPoint and Word).
• Must have good written, verbal, organizational, and communication skills.
• Ability to work in a fast-paced, high-pressure environment.
• Must be a strategic thinker to build relationships and drive business goals.

Responsibilities

• Maintain regular communication with assigned accounts and support customers with orders, recommendations, and market updates.
• Research prospects, make outbound calls, set meetings, and create qualified leads for the outside sales team.

Skills

Sales experience

Food service knowledge

Strong communication

Organizational skills

Problem-solving

Tools

Microsoft Excel

PowerPoint

Word

Job description

Neptune Fresh Produce Inc. Join one of the BEST teams in the Industry At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do. We are seeking individuals: Who are customer centric Who are able to deliver on their commitments Who value individual excellence and collective performance Who care and give back - sustainable agriculture, the environment, corporate citizenship Who go above and beyond to provide options for our customers Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience For more than 30 years, Fresh Start Foods has proudly delivered a full range of fresh produce solutions to customers across Canada. As a valued member of the Gordon Food Service (GFS) family of companies, we are honoured to be recognized by Forbes as one of Canada's Best Employers in 2026.

Position Overview

We are currently seeking a Full-Time Inside Sales Representative to join our team based out of our Richmond, BC location. The Inside Sales Representative plays a key role in supporting customer retention, business growth, and outside sales development. This role is responsible for proactive customer communication, account management, prospect search, pipeline updates, and supporting outside sales representatives with qualified opportunities. This is not an order-taking position. The goal is to become a consultant to customers by understanding their operation, identifying opportunities, and helping protect and grow their business.

Position Details

• Position: Full Time, Permanent
• Compensation: Depending on experience, $45,000-$55,000 per year. Plus commission structure.
• Work location: Richmond, BC
• Full-time hours

Key Responsibilities

• Customer Retention & Account Support: Maintain regular communication with assigned accounts; support customers with order entry, product recommendations, bookings sheet promotion, market updates, service recovery, late route communication, etc.; monitor customer ordering trends and identify sales declines; work closely with outside sales representatives to support account growth; become a secondary point of contact for customers; communication to upsell, promote bookings, promote using pictures by social platforms and market information.
• Business Development Support for Outside Rep: Research potential prospects before contact: website review, menu analysis, social media review, seasonal opportunities, current market alignment; make outbound cold calls to warm up opportunities; set meetings and create qualified leads for outside sales representatives; maintain and update the sales pipeline system; focus on building opportunities, not just forwarding names.

Daily / Weekly Expectations

• Monday – Review and promote bookings sheets; prepare customer pricing updates; pipeline review and planning.
• Tuesday – Friday – Minimum 15 outbound calls daily; customer follow-up calls; prospecting and lead development.
• Support outside sales with samples, product photos, follow-ups, order support; update pipeline and account activity.

Internal Collaboration

• The Inside Sales Representative works closely with purchasing, transportation, processing, quality assurance, customer service, and the outside sales team.

Training & Development

• New team members will complete a structured onboarding program including: order entry training on “Canopy”; customer service support shadowing; velocity and sales reporting; sales process training; operations and transportation overview; QA and processing department training; ride-along with delivery drivers; market and pricing education.

Success in This Role Looks Like

• Strong customer relationships
• Organized pipeline management
• Consistent communication
• Proactive problem solving
• Growth in sales and margin
• High-quality customer service
• Turning cold opportunities into long-term partnerships

Required Skills and Qualifications

• Previous sales experience is a strong asset.
• Food service/industry knowledge is a strong asset.
• A valid driver's license, vehicle and ability to travel as required.
• Proficiency with Microsoft Office (Microsoft Excel, PowerPoint and Word).
• Must have good written, verbal, organizational, and communication skills and problem-solving capabilities.
• Ability to work in a fast-paced, high-pressure, challenging environment.
• Must be a strategic thinker in order to build relationships, network, and link resources to plan and execute business practices and achieve business goals.

Benefits

• Comprehensive health and dental benefits (including vision, prescription drugs, disability, and extended health coverage)
• Registered Retirement Savings Plan (RRSP) Matching Program
• Annual Profit Sharing Bonus
• Weekly paychecks
• Employee Family Assistance Program
• Opportunities for career advancement
• Employee Recognition Programs
• Company-sponsored events (Family Picnic, Staff Celebration, BBQs)
• Training opportunities
• Annual Safety Boot Allowance Program
• Full-time hours
• A team-oriented work environment

Company Culture

We Are Passionate About Produce Wholesale Fruits and Vegetable Suppliers From Coast To Coast Fresh Start Foods continues to be the leading value added and fresh produce supplier in Canada. Building on 25 years of growth and success, we understand the importance of satisfying the essential stakeholders in your business. We ensure that high quality and value is delivered from field to table. We understand the critical nature of fresh produce to your offering and work diligently to ensure you are able to exceed your customers expectations. With several well positioned locations in both Eastern and Western Canada, we are truly national and well positioned to deliver the freshest product possible. Fresh Start Foods has two additional companies within our food family, J.G. Fruits and Vegetables in Montreal distributes both whole and fresh cut fruit, vegetables and other related products. Our Eating New Creations facility in Mississauga focuses on meeting retail and food-service needs in the manufacturing and assembly of salad & meal kits, a variety of portioned salads, sandwiches, fruit cups and other portioned fresh and dry products.

Equal Opportunity Employment

Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability.