Regional BC Sales Representative

Intercity Packers Ltd.; Richmond; Hybrid; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Health and dental benefits

RRSP matching

Profit sharing

Weekly paychecks

Employee assistance program

Career advancement

Training opportunities

Safety boot allowance

Company events

Job summary

Fresh Start Foods in Richmond, BC is hiring a full-time Regional BC Sales Representative to lead sales efforts within Gordon Food Service's broadline business and engage with customers. You will analyze trends, forecast demand, support product development, and drive category growth while traveling within BC up to 20% of the year.

A post-secondary degree and strong sales leadership are preferred. The role offers a competitive salary range, bonus potential, and comprehensive benefits, RRSP

Qualifications

• Proven sales leadership with a track record in growing accounts.
• Sales experience in food/beverage/food service is a strong asset.
• Strong presentation skills and ROI-focused marketing experience.

Responsibilities

• Develop and execute strategic plans to grow sales within BC and GFS channels.
• Identify opportunities for category growth and analyze sales trends.
• Collaborate with Product Development & Operations and support the Produce team.
• Maintain client relationships and manage financial performance to meet targets.

Skills

Sales leadership

Public speaking

B2B sales

Communication skills

Strategic planning

MS Office

Education

Post-secondary diploma or degree

Tools

MS Excel

PowerPoint

Job description

Neptune Fresh Produce Inc.Join one of the BEST teams in the IndustryAt Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do.We are seeking individuals:Who are customer centricWho are able to deliver on their commitmentsWho value individual excellence and collective performanceWho care and give back - sustainable agriculture, the environment, corporate citizenshipWho go above and beyond to provide options for our customersWho understand the foodservice/hospitality/retail business and bring extensive knowledge and experienceFor more than 30 years, Fresh Start Foods has proudly delivered a full range of fresh produce solutions to customers across Canada. As a valued member of the Gordon Food Service (GFS) family of companies, we are honored to be recognized by Forbes as one of Canada’s Best Employers in 2026.We are currently seeking a Full-Time Regional BC Sales Representative to join our team based out of our Richmond, BC location. The Regional BC Sales Representative will manage and grow all our sales and marketing efforts within the Gordon Food Service broadline business as well as engage directly with Gordon Food Service customers.Position : Full Time, PermanentSalary : From $80,000-100,000 per year, plus bonus & car allowanceDuties and Responsibilities:Strategic thinking, relentless attitude and commitment to sales activity - the successful candidate will maintain current relationships as well as develop a strategic plan to seek out new business that would complement the division’s sales team.Identify opportunities for total category growth through analysis and sales insights.Provide support to the Gordon Food Service Produce team.Source & analyze sales trends to provide a demand plan (forecast) that will effectively reduce shorts and improve overall service levels.Collaboratively work with internal departments, in particular with Product Development & Operations.Respectfully represents the best interests of Fresh Start Foods in all internal and external dealings.Exhibit professionalism with clients and enforce the Climate Goals.Maintain contact with all clients in the market area to ensure high levels of client satisfaction.Manage the financial performance of customers to meet the needs of Fresh Start Foods.Required Skills and Qualifications:Proven Sales Leadership – Demonstrate passion in your message, impeccable follow up skills and textbook accurate sales processes.Sales experience from food and beverage/food service industry is strong asset.Captivate your audience with your outstanding presentation style.Post-secondary diploma or degree in a related discipline preferred, or other job related or equivalent business experience.Demonstrated a portfolio of Marketing Leadership, including market analysis with strategic outcomes, promotions with proven ROI, pricing management that provides the best sales/profit ratio and creativity that is unique and groundbreaking.Able & willing to travel (within BC up to 20% of year).Thorough knowledge and ongoing awareness of current sales and business development concepts and practices.Proficiency with Microsoft Office (Microsoft Excel, PowerPoint and Word).Effective communication in an open and direct manner; conveys information clearly and concisely, with strong written and verbal communication skills.A valid driver’s license, vehicle and ability to travel as required.Fresh Start Foods offers a range of benefits, including:Comprehensive health and dental benefits (including vision, prescription drugs, disability, and extended health coverage)Registered Retirement Savings Plan (RRSP) Matching ProgramAnnual Profit Sharing BonusWeekly paychecksEmployee Family Assistance ProgramOpportunities for career advancementEmployee Recognition ProgramsCompany-sponsored events (Family Picnic, Staff Celebration, BBQs)Training opportunitiesAnnual Safety Boot Allowance ProgramFull-time hoursA team-oriented work environmentWe thank all applicants for their interest, however only those selected for the next stage will be contacted. Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability.If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to:For Jobs in British [e-mail] Jobs in [e-mail] the words “Accommodation Request” in your subject line.