Associate Director, Paid Social: Lead High-Impact Campaigns

Publicis Groupe ANZ; Toronto; On-site; CAD 85,000 - 90,000; Full time

Benefits offered by this job

3 weeks vacation to start

Headspace memberships

Wellness credits

Technology credits

Market leading savings plan

Job summary

Publicis Media is seeking an Associate Director, Paid Social to shape the future of social media marketing while working with some of the world’s biggest brands. You will oversee paid social planning, execution, and optimization across platforms and lead a team of strategists to deliver high-performing campaigns.

We value data-driven decision making, client relationship management, and cross-functional collaboration to drive ROI and campaign impact.

Qualifications

• 6+ years of experience in paid social media planning, buying, and optimization.
• Proven ability to translate business objectives into successful social strategies.
• Experience managing client relationships, presenting strategic insights, and handling media budgets.
• Strong analytical skills with expertise in KPI measurement, attribution models, and performance tracking.
• Familiarity with social media ad platforms, bid strategies, audience segmentation, and campaign execution.
• Experience issuing and managing social credits

Responsibilities

• Develop & Execute Paid Social Strategies: Oversee paid social media planning, execution, and optimization across platforms like Meta, TikTok, LinkedIn, Pinterest, Snapchat, and X.
• Client & Team Leadership: Manage client relationships, present insights, and guide a team of strategists to deliver high-performing campaigns.
• Performance Analysis & Optimization: Use data-driven insights to refine media strategies, improve ROI, and maximize campaign impact.
• Cross-Functional Collaboration: Work with internal teams (strategy, creative, analytics) and media partners to create integrated marketing solutions.
• Industry Expertise & Innovation: Stay ahead of platform trends and emerging technologies to keep campaigns innovative and effective.
• Managing and Issuing social credits
• Mentorship & Team Development: Lead, coach, and inspire a team of specialists, ensuring continued growth and success.

Skills

Paid social expertise

Client relationship management

Team leadership

Data-driven decision making

Cross-functional collaboration

Tools

Meta

TikTok

LinkedIn

Pinterest

Snapchat

X

Job description

Publicis Media is seeking an Associate Director, Paid Social to shape the future of social media marketing while working with some of the world’s biggest brands. You will oversee paid social planning, execution, and optimization across platforms and lead a team of strategists to deliver high-performing campaigns.

We value data-driven decision making, client relationship management, and cross-functional collaboration to drive ROI and campaign impact.