Influencer Strategy Lead

Thinkingbox; Toronto; Hybrid; CAD 150,000 - 160,000; Full time

Benefits offered by this job

Office lunches

Branded company swag

Unlimited coffee, snacks

Dog-friendly offices

Comprehensive extended health benefits

Job summary

AntiSocial, part of the Thinkingbox family, is hiring an Influencer Strategy Director in Toronto. You will define and lead influencer and creator strategies across a portfolio of client accounts, shaping campaigns from ideation to execution and reporting.

You’ll steer relations with creators and provide strategic guidance on selection, partnerships, and content direction. You will mentor junior team members, stay ahead of trends, and collaborate with Social, Creative, Account, and Production

Qualifications

• 8+ years in influencer marketing, creator strategy, or related role

Responsibilities

• Lead influencer and creator strategy across client accounts and ensure alignment with brand and business objectives
• Develop strategic frameworks and creator recommendations for cultural relevance
• Manage relationships with creators across platforms (TikTok, Instagram, YouTube)
• Provide guidance on creator selection, partnerships, content direction, and campaign execution
• Oversee influencer campaign planning from strategy to post-campaign analysis
• Manage budgets, timelines, contracts, approvals, and deliverables
• Analyze campaign performance and translate data into actionable insights
• Stay ahead of creator trends and platform developments to inform client strategies
• Present influencer recommendations and performance insights to clients
• Support new business pitches with strategic viewpoints and thought leadership
• Mentor junior team on best practices and execution

Skills

Influencer strategy

Agency experience

Leadership

Strategic thinking

Client communication

Budget management

Data-driven

Trends & culture

Tools

Influencer platforms

Analytics tools

Job description

AntiSocial, part of the Thinkingbox family, is hiring an Influencer Strategy Director in Toronto. You will define and lead influencer and creator strategies across a portfolio of client accounts, shaping campaigns from ideation to execution and reporting.

You’ll steer relations with creators and provide strategic guidance on selection, partnerships, and content direction. You will mentor junior team members, stay ahead of trends, and collaborate with Social, Creative, Account, and Production