Influencer Strategy Director - AntiSocial

AntiSocial; Toronto; Hybrid; CAD 150,000 - 160,000; Full time

Benefits offered by this job

Dog-friendly offices

Unlimited coffee and snacks

Flexible time off

Office lunches

Job summary

AntiSocial is seeking an Influencer Strategy Director to define and lead influencer and creator strategies across a portfolio of client accounts. You will partner with Social, Creative, Account and Production teams to shape influencer-led campaigns from strategy through execution, optimization, and reporting, leveraging creator ecosystems and emerging trends to elevate brands.

The role requires 8+ years in influencer marketing, a data-driven mindset, and strong leadership.

Qualifications

• 8+ years in influencer marketing or related roles within an agency or brand.
• Proven experience leading influencer campaigns from strategy to reporting.
• Deep understanding of creator ecosystems and social platforms.
• Strong strategic mindset translating brand goals into influencer programs.
• Experience managing partnerships, budgets, and campaigns.

Responsibilities

• Lead influencer and creator strategy across client accounts aligned with brand and business goals.
• Develop frameworks and recommendations to drive cultural relevance and audience engagement.
• Identify and build relationships with creators on TikTok, Instagram, YouTube and newer channels.
• Guide creator selection, partnerships, content direction, and campaign execution.
• Collaborate with Creative teams to build concepts, briefs, and creator-facing strategies.
• Oversee planning, execution, optimization, and post-campaign analysis of influencer programs.
• Manage budgets, timelines, contracts, approvals, and deliverables.
• Analyze performance data and translate into actionable insights and future strategy.
• Stay ahead of trends and platform developments to inform client strategies.
• Support new business pitches with thought leadership and strategic POVs.
• Mentor junior team members on best practices and execution.

Skills

Influencer strategy

Campaign management

Data-driven

Leadership

Communication

Market globalization

Analytics tools

Platform knowledge

Tools

Influencer platforms

Analytics tools

Job description

Who We Are

Hi! We're AntiSocial, a social-first digital marketing agency powered by people who love to create. Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do. At AntiSocial, you'll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world’s top brands. Our culture is one of collaboration, creativity, and connection. Whether it's brainstorming with colleagues, hanging out with our office dogs, or enjoying monthly events, we keep our work environment vibrant, inclusive, and fun.

Hi! We're AntiSocial, a social-first digital marketing agency powered by people who love to create. Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do. At AntiSocial, you'll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world’s top brands. Our culture is one of collaboration, creativity, and connection. Whether it's brainstorming with colleagues, hanging out with our office dogs, or enjoying monthly events, we keep our work environment vibrant, inclusive, and fun.

The Opportunity

AntiSocial is looking to hire an Influencer Strategy Director to define and lead influencer and creator strategies across a portfolio of client accounts. This role blends cultural intelligence, strategic thinking, and platform expertise to develop creator programs that build meaningful audience connections and drive measurable impact. You will serve as the strategic lead for influencer initiatives, partnering closely with Social, Creative, Account, and Production teams to shape influencer-led campaigns from initial strategy and ideation through execution, optimization, and reporting. You will bring a strong understanding of creator ecosystems, emerging trends, and audience behavior to develop innovative approaches that elevate brands in culture.

What You'll Be Doing

• Lead influencer and creator strategy across client accounts, ensuring programs align with broader brand, social, and business objectives


• Develop strategic influencer frameworks, campaign approaches, and creator recommendations that drive cultural relevance and audience engagement


• Identify, evaluate, and build relationships with creators across platforms including TikTok, Instagram, YouTube, and emerging channels


• Provide strategic guidance on creator selection, partnerships, content direction, and campaign execution


• Partner with Creative teams to develop influencer concepts, briefs, and creator-facing strategies


• Oversee influencer campaign planning from strategy through execution, optimization, and post-campaign analysis


• Manage and guide influencer budgets, timelines, contracts, approvals, and deliverables


• Analyze campaign performance and translate data into actionable insights, recommendations, and future strategy


• Stay ahead of creator trends, platform developments, and cultural conversations to inform client strategies


• Act as a strategic partner to clients, presenting influencer recommendations, campaign approaches, and performance insights


• Support new business efforts through influencer strategy, creator recommendations, and thought leadership


• Mentor and support junior team members on influencer strategy best practices and campaign execution

What You'll Bring

• 8+ years of experience in influencer marketing, creator strategy, social strategy, or a related role within an agency, brand, or creative environment


• Proven experience developing and leading influencer campaigns from strategy through execution and reporting


• Deep understanding of creator ecosystems, social platforms, online communities, and evolving digital culture


• Strong strategic mindset with the ability to translate brand objectives into impactful influencer programs


• Experience managing influencer partnerships, negotiations, contracts, budgets, and campaign deliverables


• Confident communicator with experience presenting strategic recommendations to clients and internal stakeholders


• Strong leadership skills with the ability to mentor teams and collaborate across disciplines


• Data-driven approach with the ability to interpret performance metrics and turn insights into strategy


• Passion for emerging creators, internet culture, and the future of social influence


• Experience managing multi-market, global, or integrated campaigns


• Familiarity with influencer marketing platforms, analytics tools, and industry best practices


• Experience contributing to new business pitches and developing strategic points of view

Additional Info

• Monday - Thursday in office (Fridays are remote optional)


• Flexible time off, including paid vacation and sick days


• Consistent culture and team-building events


• Employee recognition and incentive programs


• Seasonal celebrations and gatherings throughout the year


• Office lunches


• Branded company swag


• Access to industry events, learning opportunities, and non-profit outreaches


• Dog-friendly offices


• Unlimited coffee, drinks, and snacks


• Flex work and travel options


• Comprehensive extended health benefits

$150,000 - $160,000 a year

Placement in the salary range will be based on factors such as internal equity, candidate experience, skills, and qualifications relevant to the role. If your compensation expectations fall outside of this range, we still welcome your application.

Equal Opportunity

At AntiSocial, we're committed to creating an inclusive environment where everyone feels valued, heard, and empowered to thrive. We believe that diversity is our creative strength - it's the range of perspectives, experiences, and backgrounds that fuels our best ideas and most innovative solutions. We welcome and encourage applicants of all races, ethnicities, genders, identities, abilities, ages, sexual orientations, and backgrounds to apply. Your voice matters here.