Influencer Strategy Director - AntiSocial

Thinkingbox; Toronto; Hybrid; CAD 150,000 - 160,000; Full time

Benefits offered by this job

Office lunches

Branded company swag

Unlimited coffee, snacks

Dog-friendly offices

Comprehensive extended health benefits

Job summary

AntiSocial, part of the Thinkingbox family, is hiring an Influencer Strategy Director in Toronto. You will define and lead influencer and creator strategies across a portfolio of client accounts, shaping campaigns from ideation to execution and reporting.

You’ll steer relations with creators and provide strategic guidance on selection, partnerships, and content direction. You will mentor junior team members, stay ahead of trends, and collaborate with Social, Creative, Account, and Production

Qualifications

• 8+ years in influencer marketing, creator strategy, or related role

Responsibilities

• Lead influencer and creator strategy across client accounts and ensure alignment with brand and business objectives
• Develop strategic frameworks and creator recommendations for cultural relevance
• Manage relationships with creators across platforms (TikTok, Instagram, YouTube)
• Provide guidance on creator selection, partnerships, content direction, and campaign execution
• Oversee influencer campaign planning from strategy to post-campaign analysis
• Manage budgets, timelines, contracts, approvals, and deliverables
• Analyze campaign performance and translate data into actionable insights
• Stay ahead of creator trends and platform developments to inform client strategies
• Present influencer recommendations and performance insights to clients
• Support new business pitches with strategic viewpoints and thought leadership
• Mentor junior team on best practices and execution

Skills

Influencer strategy

Agency experience

Leadership

Strategic thinking

Client communication

Budget management

Data-driven

Trends & culture

Tools

Influencer platforms

Analytics tools

Job description

Who We Are

Hi! We’re AntiSocial, a social-first digital marketing agency powered by people who love to create. Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do. At AntiSocial, you’ll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world’s top brands. Our culture is one of collaboration, creativity, and connection. Whether it’s brainstorming with colleagues, hanging out with our office dogs, or enjoying monthly events, we keep our work environment vibrant, inclusive, and fun.

Opportunity

AntiSocial is looking to hire an Influencer Strategy Director to define and lead influencer and creator strategies across a portfolio of client accounts. This role blends cultural intelligence, strategic thinking, and platform expertise to develop creator programs that build meaningful audience connections and drive measurable impact.

You will serve as the strategic lead for influencer initiatives, partnering closely with Social, Creative, Account, and Production teams to shape influencer-led campaigns from initial strategy and ideation through execution, optimization, and reporting. You will bring a strong understanding of creator ecosystems, emerging trends, and audience behavior to develop innovative approaches that elevate brands in culture.

What You’ll Be Doing

• Lead influencer and creator strategy across client accounts, ensuring programs align with broader brand, social, and business objectives
• Develop strategic influencer frameworks, campaign approaches, and creator recommendations that drive cultural relevance and audience engagement
• Identify, evaluate, and build relationships with creators across platforms including TikTok, Instagram, YouTube, and emerging channels
• Provide strategic guidance on creator selection, partnerships, content direction, and campaign execution
• Partner with Creative teams to develop influencer concepts, briefs, and creator-facing strategies
• Oversee influencer campaign planning from strategy through execution, optimization, and post-campaign analysis
• Manage and guide influencer budgets, timelines, contracts, approvals, and deliverables
• Analyze campaign performance and translate data into actionable insights, recommendations, and future strategy
• Stay ahead of creator trends, platform developments, and cultural conversations to inform client strategies
• Act as a strategic partner to clients, presenting influencer recommendations, campaign approaches, and performance insights
• Support new business efforts through influencer strategy, creator recommendations, and thought leadership
• Mentor and support junior team members on influencer strategy best practices and campaign execution

What You’ll Bring

• 8+ years of experience in influencer marketing, creator strategy, social strategy, or a related role within an agency, brand, or creative environment
• Proven experience developing and leading influencer campaigns from strategy through execution and reporting
• Deep understanding of creator ecosystems, social platforms, online communities, and evolving digital culture
• Strong strategic mindset with the ability to translate brand objectives into impactful influencer programs
• Experience managing influencer partnerships, negotiations, contracts, budgets, and campaign deliverables
• Confident communicator with experience presenting strategic recommendations to clients and internal stakeholders
• Strong leadership skills with the ability to mentor teams and collaborate across disciplines
• Data-driven approach with the ability to interpret performance metrics and turn insights into strategy
• Passion for emerging creators, internet culture, and the future of social influence
• Experience managing multi-market, global, or integrated campaigns
• Familiarity with influencer marketing platforms, analytics tools, and industry best practices
• Experience contributing to new business pitches and developing strategic points of view

Additional Info

• Monday - Thursday in office (Fridays are remote optional)
• Flexible time off, including paid vacation and sick days
• Consistent culture and team-building events
• Employee recognition and incentive programs
• Seasonal celebrations and gatherings throughout the year
• Office lunches
• Branded company swag
• Access to industry events, learning opportunities, and non-profit outreaches
• Dog-friendly offices
• Unlimited coffee, drinks, and snacks
• Flex work and travel options
• Comprehensive extended health benefits

$150,000 - $160,000 a year

Placement in the salary range will be based on factors such as internal equity, candidate experience, skills, and qualifications relevant to the role. If your compensation expectations fall outside of this range, we still welcome your application.

Equal Opportunity

At AntiSocial, we’re committed to creating an inclusive environment where everyone feels valued, heard, and empowered to thrive. We believe that diversity is our creative strength – it's the range of perspectives, experiences, and backgrounds that fuels our best ideas and most innovative solutions. We welcome and encourage applicants of all races, ethnicities, genders, identities, abilities, ages, sexual orientations, and backgrounds to apply. Your voice matters here.