Strategy Director, Performance & Creative Integration

McCANN Canada; Calgary; On-site; CAD 150,000 - 210,000; Full time

Job summary

McCann Canada is seeking a Strategy Director, Performance & Creative Integration to lead strategies that connect brand building, creative ideas and measurable business outcomes. Rooted in our Truth Well Told ethos, you will turn business, audience and cultural insight into clear strategic direction, then work with creative, media, analytics, CRM and commerce partners to bring that direction to life.

You will lead client relationships, guide strategists and help grow our clients and the agency.

Qualifications

• At least eight years of relevant strategy experience, including agency experience and leadership of client work.
• A record of turning insight into strong creative work and clear business outcomes.
• Working knowledge of media, audience strategy, analytics and measurement, with experience in performance marketing, lead generation, CRM, customer acquisition or digital commerce.
• The ability to decide which data matters, explain what it means and translate it into creative direction.
• Strong writing, storytelling, presentation and client leadership skills.
• Curiosity about culture and digital behaviour, sound judgment, and an open approach to collaboration and feedback.
• Experience guiding or managing strategists and multidisciplinary teams.

Responsibilities

• Lead strategy and creative development.
• Connect performance and creative across channels and journeys.
• Lead clients and the team, mentoring strategists and driving agency growth.

Skills

Strategy leadership

Cross-functional leadership

Client management

Storytelling

Written communication

Presentation

Collaboration

Tools

CRM

Analytics tools

Job description

McCann is seeking a Strategy Director, Performance & Creative Integration to lead strategies that connect brand building, creative ideas and measurable business outcomes. Rooted in our Truth Well Told ethos, you will turn business, audience and cultural insight into clear strategic direction, then work with creative, media, analytics, CRM and commerce partners to bring that direction to life. You will lead client relationships, guide strategists and help grow our clients and the agency.

What you will do:

Lead strategy and creative development

• Understand client business and marketing problems. Draw on consumer, cultural, category, media and performance data to find meaningful truths and opportunities.
• Develop integrated strategies that connect brand objectives, customer needs, acquisition and measurable business results.
• Write clear briefs and strategic narratives that inspire original creative work across channels and customer journeys.
• Partner with Creative and Business Leadership to develop ideas, give constructive feedback and carry the strategic story from opportunity through execution and impact.
• Stay close to digital behaviour and social conversation. Explain what people do and why it matters for the work.

Connect performance and creative

• Bring creative, media, analytics, CRM and commerce teams together around shared audience insight, campaign objectives and measurement.
• Shape demand generation, lead generation, customer acquisition and digital commerce strategies where they serve the client's business.
• Use campaign results to identify creative opportunities, guide versioning and personalization, and recommend what to test next.
• Develop practical approaches to testing and iteration, including dynamic creative optimization where appropriate.

Lead clients and the team

• Present persuasive strategic recommendations and lead confident, productive conversations with clients and internal teams.
• Bring proactive thinking to client relationships, new business opportunities and agency growth.
• Mentor strategists, adapt your coaching to their needs and give clear feedback that helps people and the work grow.

What you bring

• At least eight years of relevant strategy experience, including agency experience and leadership of client work.
• A record of turning insight into strong creative work and clear business outcomes.
• Working knowledge of media, audience strategy, analytics and measurement, with experience in performance marketing, lead generation, CRM, customer acquisition or digital commerce.
• The ability to decide which data matters, explain what it means and translate it into creative direction.
• Strong writing, storytelling, presentation and client leadership skills.
• Curiosity about culture and digital behaviour, sound judgment, and an open approach to collaboration and feedback.
• Experience guiding or managing strategists and helping multidisciplinary teams work together.

Success in this role

Your strategies will help clients build their brands and achieve measurable business results. Teams will use your direction to create connected work, learn from its performance and improve what comes next. You will strengthen strategic talent, client relationships and McCann's reputation for effective creative work.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer and aims to maintain an inclusive and equitable workplace where employees feel valued, respected and supported. We welcome accommodation requests during the recruitment process.

McCann Canada uses artificial intelligence in its recruitment process to enhance job postings and streamline screening and selection. The team reviews top applicants, and human judgment guides hiring decisions.

Notice About hiring scams

People unaffiliated with McCann Canada have used its name and branding to solicit applications and make fraudulent job offers. McCann Canada will never ask candidates for money for recruitment services or request banking or credit card information during recruitment. Interviews take place in person or by video conference. McCann Canada does not conduct interviews through text or messaging apps.