Strategic Media Lead: Planning & Insights

Adelphi Group

Toronto

Hybrid

CAD 75,000 - 85,000

Full time

13 days ago

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Job summary

Omnicom’s Omd in Toronto seeks a Strategic Planning Associate Director to lead advanced consumer insights, audience strategy and media planning across major clients. You will shape strategic directions, translate data into actionable marketing plans, and partner with analytics, content, and social teams to drive business results.

The role requires deep experience in digital strategy, strong presentation skills, and ability to collaborate with global teams.

Qualifications

Bachelor’s degree and MBA preferable or related degree.
Background in strategy and/or consulting in digital or database marketing or communication strategy are welcome.
Demonstrated project management experience; either managing small projects or teams within larger projects.

Responsibilities

Strategic thinking and media fluency—understands objectives, connects media recommendations to business goals and challenges specialists.
Communication—clear, concise, confident with senior clients and teams.
Problem solving and judgment—assess issues, identify options, recommend paths forward.
Proactive ownership and urgency—anticipates needs, flags risks, moves quickly, owns outcomes.
Attention to detail and quality control—ensures work is accurate and client-ready.
Measurement orientation—discuss KPIs, attribution, incrementality, testing and optimization.
Relationship and team leadership—builds trust with clients and orchestrates agency teams.