Director, Integrated Earned Media Strategy

Adelphi Group; Toronto; On-site; CAD 95,000 - 130,000; Full time

Job summary

Weber Shandwick Canada is seeking a Director of Integrated Media in Toronto to lead earned media strategy across consumer, corporate, and healthcare brands. You will guide senior client executives and shape multi-channel campaigns that blend earned, owned, paid, and creator ecosystems.

You will also mentor teams, drive new business opportunities, manage budgets, and maintain rigorous performance metrics to deliver measurable business outcomes.

Qualifications

• 7+ years of public relations experience in agency settings.
• Experience leading integrated media across earned, owned, and paid.
• Strong executive-level writing and communications skills.

Responsibilities

• Lead earned media strategy for major accounts and multi-channel campaigns.
• Advise client leaders on brand reputation, crisis communications and positioning.
• Drive new business pitches and cross-sell agency capabilities.
• Manage and mentor media professionals and promote DEI.
• Oversee budgets, staffing and campaign KPIs to ensure profitability.

Skills

Media strategy

Client counsel

Team leadership

Account management

DEI initiatives

Budget & KPIs

Education

University degree in PR/Comms/Journ

Job description

Weber Shandwick Canada is seeking a Director of Integrated Media in Toronto to lead earned media strategy across consumer, corporate, and healthcare brands. You will guide senior client executives and shape multi-channel campaigns that blend earned, owned, paid, and creator ecosystems.

You will also mentor teams, drive new business opportunities, manage budgets, and maintain rigorous performance metrics to deliver measurable business outcomes.