Hybrid Strategic Marketing Lead for Student Engagement

BCITSA; Burnaby; Hybrid; CAD 80,000 - 96,000; Full time

Benefits offered by this job

Extended health, dental and life pol​◦

Employee and Family Assistance program

Matching Pension Plan Contributions of

3 weeks vacation + December closure

12 paid statutory holidays

Free coffee and tea and discounts atBC

Free access to BCIT fitness facility

On hour paid lunch

Hybrid Position

Job summary

BCITSA is seeking a collaborative Marketing Manager to lead the Marketing Department in delivering high‑impact campaigns, promotions, and communications that engage students. You will partner with internal clients to craft strategic solutions aligned with brand standards and marketing best practices.

You will oversee a diverse team, manage budgets, and drive digital and print initiatives across channels, while fostering an inclusive, student‑centered workplace and a strong external network.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 5–7 years of progressive experience in marketing, communications, digital marketing, or a related discipline.
• 3–5 years of progressive leadership experience, preferably within a unionized environment.
• Experience working in a fast‑paced, student‑focused organization.
• Experience developing and managing departmental budgets.

Responsibilities

• Provide leadership to the Marketing team through effective program management and financial management.
• Work with the Director of Engagement to create an annual operating plan, and provide regular updates on the progress towards goals and milestones.
• Manage the department budget and monitor expenses and fundraising revenues.
• Work with internal clients to identify communication needs, strategic priorities, and long‑term objectives.
• Apply subject matter expertise, industry research, and best practices to develop innovative marketing strategies and solutions that support organizational goals.
• Manage project timelines and production schedules, ensuring all drafts, revisions, approvals, and final deliverables are completed on schedule and meet print and distribution requirements.
• Collaborate with the Marketing team to develop effective print and digital marketing materials that align with campaign objectives and brand standards.
• Present creative concepts and design recommendations to clients, providing guidance on the most effective approach to achieve desired outcomes.

Skills

Brand management

Digital marketing

Audience engagement

Stakeholder engagement

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Adobe Creative Cloud

Microsoft 365

Microsoft Dynamics

Monday.com

Job description

BCITSA is seeking a collaborative Marketing Manager to lead the Marketing Department in delivering high‑impact campaigns, promotions, and communications that engage students. You will partner with internal clients to craft strategic solutions aligned with brand standards and marketing best practices.

You will oversee a diverse team, manage budgets, and drive digital and print initiatives across channels, while fostering an inclusive, student‑centered workplace and a strong external network.