Marketing Manager
BCITSA
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Benefits offered by this job
Job summary
BCITSA is seeking a collaborative Marketing Manager to lead the Marketing Department in delivering high‑impact campaigns, promotions, and communications that engage students. You will partner with internal clients to craft strategic solutions aligned with brand standards and marketing best practices.
You will oversee a diverse team, manage budgets, and drive digital and print initiatives across channels, while fostering an inclusive, student‑centered workplace and a strong external network.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 5–7 years of progressive experience in marketing, communications, digital marketing, or a related discipline.
- 3–5 years of progressive leadership experience, preferably within a unionized environment.
- Experience working in a fast‑paced, student‑focused organization.
- Experience developing and managing departmental budgets.
Responsibilities
- Provide leadership to the Marketing team through effective program management and financial management.
- Work with the Director of Engagement to create an annual operating plan, and provide regular updates on the progress towards goals and milestones.
- Manage the department budget and monitor expenses and fundraising revenues.
- Work with internal clients to identify communication needs, strategic priorities, and long‑term objectives.
- Apply subject matter expertise, industry research, and best practices to develop innovative marketing strategies and solutions that support organizational goals.
- Manage project timelines and production schedules, ensuring all drafts, revisions, approvals, and final deliverables are completed on schedule and meet print and distribution requirements.
- Collaborate with the Marketing team to develop effective print and digital marketing materials that align with campaign objectives and brand standards.
- Present creative concepts and design recommendations to clients, providing guidance on the most effective approach to achieve desired outcomes.
Skills
Education
Tools
Job description
Title: Marketing Manager
Work Hours: Monday to Friday
Reports to: Director of Engagement
Department: Marketing
Full/Part Time: Full-time, Permanent
Pay Grade: 9
Compensation: $80,170-$96,200
The salary range represents the minimum and maximum salary for the position. Employees are typically hired between the minimum and mid-point of the salary range.
Start Date: January 5, 2027
The Student Association at BCIT is a leading non-profit student-led organization committed to enhancing student life through advocacy and providing student-centered, responsive, and pro‑active services. Considered one of the leading student associations in the province, we live our mission and are student-focused in all that we do. Students lead our organization and govern the affairs of the BCITSA. Our Board of Directors is composed of 12 elected Student Executives and Student Councilors from each of the different Schools at BCIT.
BCITSA is committed to fostering a safe, inclusive, and equitable workplace culture that supports and promotes equity, respect, and accountability among employees and BCIT students. We strive to cultivate a community that recognizes equity and diversity as fundamental to achieving inclusive excellence in all our programs and services. The following values encompass how BCITSA upholds our vision and mission, and guide how we provide our services:
- We recognize the talent and unique perspectives, including seen and unseen qualities, our employees bring to our culture.
- We expect our workplace culture to be one that is inclusive, respectful, fair, and safe for the diverse people within our organization to be their most authentic selves.
- We advocate for flexibility, adaptability, and creative solutions to best meet the needs of our employees.
- We foster a workplace where clear communication, transparency, and accountability are prioritized.
- Full employer paid robust extended health, dental and life policies
- An Employee and Family Assistance program for you and your dependents
- Matching Pension Plan Contributions of 6 % after one year of service
- Generous vacation and leave options: 3 weeks to start plus paid time off during December closure
- 12 paid statutory holidays a year
- Free coffee and tea, and discounts at BCITSA food and retail locations
- Free access to BCIT fitness facility
- Everyone works towards enhancing student life
- On hour paid lunch
- Hybrid Position
The Marketing Manager is responsible for the overall success of the Marketing Department, leading a high impact team that delivers a wide range of campaigns, promotions, and communication plans to support student engagement. Working closely with internal clients, this position identifies needs, develops strategic marketing solutions, and ensures all initiatives align with brand standards and marketing best practices.
- Provide leadership to the Marketing team through effective program management and financial management
- Work with the Director of Engagement to create an annual operating plan, and provide regular updates on the progress towards goals and milestones
- Manage the department budget and monitor expenses and fundraising revenues
- Work with internal clients to identify communication needs, strategic priorities, and long‑term objectives
- Apply subject matter expertise, industry research, and best practices to develop innovative marketing strategies and solutions that support organizational goals
- Manage project timelines and production schedules, ensuring all drafts, revisions, approvals, and final deliverables are completed on schedule and meet print and distribution requirements
- Collaborate with the Marketing team to develop effective print and digital marketing materials that align with campaign objectives and brand standards
- Present creative concepts and design recommendations to clients, providing guidance on the most effective approach to achieve desired outcomes
- Provide leadership for the BCITSA’s social media presence, including content planning, publishing, and audience engagement
- Lead the creation, review, and management of social media content across all platforms
- Collaborate with internal stakeholders on website development, email newsletters, and digital initiatives
- Monitor and report on digital analytics, providing recommendations to improve performance
- Oversee online content, promotions, contests, and digital campaigns in collaboration with the Creative Lead
- Maintain expertise in social media trends and emerging platforms, and provide strategic recommendations
- Develop and create written content that supports departmental communications and priorities
- Coordinate the review and approval of communications materials
- Maintain department calendars and promotional schedules with internal stakeholders
- Contribute to internal communications that highlight departmental initiatives and successes
- Coordinate and deliver student orientations and presentations
- Evaluate and improve orientation programs to support departmental objectives
- Build and maintain effective relationships with internal and external stakeholders to support departmental and organizational objectives
- Participate in meetings, committees, and organizational events to support collaboration, advocacy, and strategic opportunities for the department and association
- Coordinate staffing coverage for vacations and other leaves
- Provide leadership to staff and volunteers with effective communication, clear expectations and fairness; supervise and delegate duties
- Oversee work relationships with and between staff or volunteers; address issues in a collaborative manner
- Responsible for the hiring, disciplining and termination of staff as well as the performance management processes, including documenting concerns and coordinating follow‑up
- Conduct all staff reviews: probationary, annual and ad hoc
- Orient new staff and volunteers and provide ongoing coaching
- Manage accident reporting and collaborate with People & Culture
- Conduct staff meetings as required
- Coordinate training and deliver onboarding and orientation for Marketing staff, including facilities, emergency procedures, health and safety, daily routines, and organizational policies
- Identify and provide staff training needs and coordinate coaching, training, professional development opportunities, and staff appreciation initiatives
- Provide advice regarding labor relations as required
- Support Student Executives and staff in the planning and execution of departmental and organizational initiatives
- Collaborate with team members across the organization to support operational priorities and project delivery
- Maintain current knowledge of marketing, communications, and engagement best practices
- Participate in staff meetings, training sessions, and professional development opportunities as required
- Support departmental activities and events, including occasional evening and weekend commitments
- Perform duties that require lifting, carrying, and sustained physical activity as needed to support departmental operations
You are a collaborative and strategic marketing leader who thrives on building high‑performing teams and delivering impactful marketing and communications initiatives. You bring expertise in brand management, digital marketing, and audience engagement, with a proven ability to develop and execute strategies that support organizational goals. A strong communicator and relationship builder, you work effectively across teams, foster an inclusive workplace culture, and excel in fast‑paced environments where creativity, innovation, and results drive success.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
- 5–7 years of progressive experience in marketing, communications, digital marketing, graphic design, or a related discipline, preferably within a post‑secondary, non‑profit, or retail environment
- 3–5 years of progressive leadership experience, preferably within a unionized environment
- Experience working in a fast‑paced, student‑focused organization
- Experience developing and managing departmental budgets
- Valid BC driver’s license
- Local travel to BCIT specialty campuses and community partner locations required
- Demonstrated understanding of marketing operations, project management, and departmental planning
- Proficiency with Adobe Creative Cloud, Microsoft 365, Microsoft Dynamics, and Monday.com
- Strong strategic thinking, problem‑solving, and decision‑making skills
- Excellent verbal, written, and interpersonal communication abilities
- Proven ability to manage multiple priorities and deliver results in a fast‑paced environment
- Strong stakeholder engagement, relationship‑building, and collaboration skills
- Knowledge of sponsorship, partnership, and fundraising strategies
- Ability to perform duties requiring lifting, carrying, bending, crouching, standing, and other physical activity as required to support departmental operations
Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a successful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic. Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People & Culture Team.
BCITSA respectfully acknowledges that the land on which BCIT’s main campuses are located is the traditional and unceded territory of the Coast Salish peoples, specifically the shared traditional territories of the S?l ? ílw?ta?/Selilwitulh (Tsleil-Waututh), S?wx_wú7mesh Úxwumixw (Squamish), and x? m??k??y?? m (Musqueam) First Nations .
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