Integrated Marketing Strategist - Hybrid, Growth Focus

Blood; Toronto; Vor Ort; CAD 75.000 - 88.000; Vollzeit

Benefits dieser Stelle

4 weeks' vacation

Annual performance award up to 6%

Comprehensive extended health and dent

Defined benefit pension plan

Employee discounts

Zusammenfassung

Canadian Blood Services is seeking a Regulated full-time Marketing Specialist to join the Integrated Marketing team within the Donor Engagement and Corporate Reputation division. You will translate marketing strategy into high-impact campaigns, collaborate with internal and external partners, and lead content creation across digital, social, and traditional channels.

You will work to ensure national consistency while maintaining local relevance, manage end-to-end campaigns, and align with growth

Qualifikationen

• 3–5 years of experience in marketing strategy, campaign development, or integrated communications.
• Proven ability to translate complex strategies into clear, actionable marketing plans.
• Strong storytelling and content development skills across multiple platforms.
• Experience leading cross-functional marketing initiatives and collaborating with diverse teams.
• A proactive, detail-oriented mindset with a passion for delivering results.
• Experience working with creative agencies or external partners is a strong asset.

Aufgaben

• Turn strategy into action by developing and implementing integrated marketing campaigns that drive awareness and engagement.
• Lead end-to-end campaigns aligned with GTM framework and corporate objectives.
• Design compelling content and marketing experiences for digital, social, and traditional platforms.
• Maintain brand consistency and clarity across all marketing communications.
• Provide strategic marketing counsel to internal stakeholders and leadership.
• Manage timelines, budgets, and performance metrics for marketing initiatives.
• Foster strong partnerships with creative agencies and internal collaborators.
• Collaborate with regional leads to ensure local relevance and national alignment.

Kenntnisse

Marketing strategy

Campaign development

Integrated communications

Storytelling

Cross-functional collaboration

Ausbildung

Post-secondary education in Marketing/Communications

Jobbeschreibung

Canadian Blood Services is seeking a Regulated full-time Marketing Specialist to join the Integrated Marketing team within the Donor Engagement and Corporate Reputation division. You will translate marketing strategy into high-impact campaigns, collaborate with internal and external partners, and lead content creation across digital, social, and traditional channels.

You will work to ensure national consistency while maintaining local relevance, manage end-to-end campaigns, and align with growth