Hybrid Marketing Specialist — Growth & Campaigns

Canadian Blood Services; Ottawa; Hybrid; CAD 75.000 - 88.000; Vollzeit

Benefits dieser Stelle

4 weeks vacation

Annual bonus up to 6%

Extended health and dental

Defined benefit pension

Employee discounts

Wellness program

Professional resources

Zusammenfassung

Canadian Blood Services is seeking a Regulated full-time Marketing Specialist to lead integrated marketing campaigns and activations within the Donor Engagement and Corporate Reputation division. You will translate strategy into high-impact programs, build insightful briefs, and collaborate with national leads to maintain local relevance and national consistency.

The role requires 3–5 years in marketing strategy and a proactive, detail-driven mindset.

Qualifikationen

• 3–5 years of experience in marketing strategy, campaign development, or integrated communications.
• Ability to translate complex strategies into clear, actionable marketing plans.
• Strong storytelling and content development across multiple platforms.
• Experience leading cross-functional marketing initiatives.
• A proactive, detail-oriented mindset with a passion for delivering results.
• Experience working with creative agencies or external partners.

Aufgaben

• Turn strategy into action by developing integrated marketing campaigns.
• Drive growth through marketing campaigns aligned with growth strategies.
• Lead end-to-end campaign development aligned with GTM framework.
• Design and deliver compelling content across digital, social, and traditional platforms.
• Build briefs guiding internal and external partners toward creative excellence.
• Collaborate with regional leads to ensure local relevance and national consistency.

Kenntnisse

Marketing strategy

Campaign development

Integrated communications

Storytelling

Cross-functional collaboration

Attention to detail

Ausbildung

Post-secondary education in Marketing/Communications

Jobbeschreibung

Canadian Blood Services is seeking a Regulated full-time Marketing Specialist to lead integrated marketing campaigns and activations within the Donor Engagement and Corporate Reputation division. You will translate strategy into high-impact programs, build insightful briefs, and collaborate with national leads to maintain local relevance and national consistency.

The role requires 3–5 years in marketing strategy and a proactive, detail-driven mindset.