Growth & Brand Lead - Hybrid Marketing Manager

Innovation Factory; Hamilton; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Innovation Factory is seeking a Marketing Manager to own brand storytelling across digital, print, social, web and earned media. Based in Hamilton with travel to Burlington, you will lead a lean team, manage the budget, and drive campaigns end-to-end while ensuring compliance with Canadian regulations.

The role partners across events, programs, and partnerships to advance growth and visibility. You will set strategy, measure KPIs, and optimize activations to raise brand awareness and generate

Qualifications

• Experience across multiple channels (digital, content, social, brand) with leadership exposure.
• Strong brand-building and integrated marketing communications.
• Data-driven with KPI setting and analysis.
• Budget ownership and prioritization experience.
• Experience leveraging AI in marketing.
• Strong writing and editing skills with brand consistency.
• Leadership style that balances clarity, empathy, and accountability.
• English language proficiency (written and spoken).
• Experience with social media platforms and content calendars.
• Knowledge of digital marketing technologies and trends.

Responsibilities

• Build and run the annual marketing plan across all iF brands, aligned to organizational goals.
• Set and track KPIs and identify opportunities for improvement.
• Lead end-to-end campaigns across content, SEO, social, email, web, and ads.
• Maintain consistent brand messaging across all channels and teams.
• Identify channels, partnerships, and platforms for brand presence.
• Lead and develop a lean marketing team, including hiring and performance feedback.
• Own the marketing budget and allocate spend across channels.
• Engage external agencies and freelancers as needed.
• Stay current on marketing tools, tactics and trends and bring best practices.
• Ensure compliance with CASL, Competition Act, AODA, PIPEDA and ad standards.
• Align marketing activities with the business plan commitments.
• Grow and champion the iF brand as Canada’s thought leader.
• Support Leadership in developing brand, communications and growth strategies with executable plans.
• Partner with Events Manager to promote events.
• Collaborate with program teams to integrate marketing across initiatives.
• Collaborate with Partnerships to support partner marketing.
• Manage funders’ communications-marketing relationships.
• Represent Innovation Factory at community events.
• Other tasks as assigned.

Skills

Marketing strategy

Brand building

KPI tracking

Budget ownership

AI in marketing

Writing & editing

Leadership

English proficiency

Social media marketing

Digital marketing tech

Education

Post-secondary diploma or degree in marketing/communications/business

Tools

Graphic design

Web platforms

Job description

Innovation Factory is seeking a Marketing Manager to own brand storytelling across digital, print, social, web and earned media. Based in Hamilton with travel to Burlington, you will lead a lean team, manage the budget, and drive campaigns end-to-end while ensuring compliance with Canadian regulations.

The role partners across events, programs, and partnerships to advance growth and visibility. You will set strategy, measure KPIs, and optimize activations to raise brand awareness and generate