Senior Brand & Creative Marketing Lead

BICI; Vancouver; Hybrid; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Bonus program

Job summary

Bici in Vancouver, BC is seeking a Brand & Creative Marketing Manager to own how the brand shows up across campaigns, launches, and daily touchpoints. You’ll align product priorities with cohesive campaigns for eComm and retail, while ensuring our visual identity, UX/UI consistency, and premium copy.

You’ll act as a brand guardian and execution leader, setting direction, writing and reviewing copy, shaping creative, and coaching a small team to ship high-quality work at retail cadence.

Qualifications

• 4-7 years in brand, campaign, lifecycle, or creative marketing.
• Experience running campaigns across ecommerce and physical retail.
• Strong copywriting and editing with a clear brand voice.
• Strong creative direction instincts and QA for outputs.
• Proven ability to manage timelines and priorities.
• Experience mentoring junior team members.
• Hands-on in a small team environment (lead and do).
• Familiarity with email marketing, site merchandising, and campaigns.
• Bonus: cycling/retail or premium brands; familiarity with design tools.

Responsibilities

• Own seasonal campaigns and product launches across eComm and retail.
• Lead messaging, creative direction, and content for campaigns.
• Coordinate with eComm, Merchandising, and Retail on priorities.
• Write and review copy; develop briefs and content direction.
• Coach and develop coordinators, interns, and contractors.

Skills

Brand marketing

Campaign planning

Copywriting

Creative direction

Project management

Mentoring

Email marketing

UX/UI

Tools

Figma

Adobe CC

Canva

Job description

Bici in Vancouver, BC is seeking a Brand & Creative Marketing Manager to own how the brand shows up across campaigns, launches, and daily touchpoints. You’ll align product priorities with cohesive campaigns for eComm and retail, while ensuring our visual identity, UX/UI consistency, and premium copy.

You’ll act as a brand guardian and execution leader, setting direction, writing and reviewing copy, shaping creative, and coaching a small team to ship high-quality work at retail cadence.