Hybrid Programmatic Strategy Lead - Cross-Channel Growth

Wppmedia; Toronto; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Hybrid work model

Benefits package (medical, retirement)

Job summary

WPP Media in Toronto is seeking a Programmatic Solutions Team member to act as a digital strategist and project manager, owning cross‑channel digital strategies and interfacing with clients to solve complex business challenges using the latest media technology.

You will lead campaigns across Planning, Activation, Measurement, and Data & Tech teams, coordinating multiple internal teams to ensure on‑time execution and strong performance.

Qualifications

• 3+ years of experience in programmatic/digital strategy or senior programmatic activation
• Solid understanding of cross‑channel digital strategy including Display, Video, CTV, Audio, Gaming, and social
• Broad working knowledge of major DSPs (DV360, The Trade Desk, Amazon DSP) and ad tech capabilities

Responsibilities

• Strategic Planning & Recommendation: translate client briefs into holistic cross‑channel digital strategies
• Project Management & Leadership: manage campaigns across Planning, Activation, Measurement, Data & Tech teams
• Client & Stakeholder Communication: lead strategic conversations with clients and internal leadership
• Cross-Channel Integration: oversee strategies across display, video, audio, CTV, gaming, and social environments
• Innovation & Testing: lead test‑and‑learn with emerging platforms and AI‑driven tech
• Measurement & Storytelling: partner with measurement teams to build performance stories with Lift studies and MMM insights

Skills

Programmatic strategy

Cross-channel planning

Project management

Measurement & attribution

Client communication

Tools

DV360

The Trade Desk

Amazon DSP

Job description

WPP Media in Toronto is seeking a Programmatic Solutions Team member to act as a digital strategist and project manager, owning cross‑channel digital strategies and interfacing with clients to solve complex business challenges using the latest media technology.

You will lead campaigns across Planning, Activation, Measurement, and Data & Tech teams, coordinating multiple internal teams to ensure on‑time execution and strong performance.