Senior Associate, Programmatic

WPP Media; Toronto; Hybrid; CAD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Job summary

WPP Media, the AI-driven media operating unit of WPP, seeks a Senior Associate, Programmatic to support and lead day-to-day programmatic activity across agency teams and clients. You will work with DSPs (DV360, Xandr, Amazon DSP, The Trade Desk), Salesforce, Radia, and Datorama to execute strategy, set up campaigns, pace delivery, optimize performance, and report results.

You will collaborate with Trading Strategy, Ad Ops, Analytics, and vendor partners, with ownership and accountability,

Qualifications

• 1–2 years of hands-on programmatic experience in an agency or media environment.
• Hands-on experience with major DSPs including DV360, Xandr, Amazon DSP, and The Trade Desk.
• Strong understanding of media metrics, KPIs, and digital ad tech mechanics.

Responsibilities

• Lead and assist with campaign set up, pacing, shifts, and optimizations across major DSPs.
• Accurately input, sync, and maintain campaign data in Salesforce, Radia, and Datorama.
• Audit digital creative tags prior to launch and provide verification guidance to Ad Ops.
• Track live delivery, update campaign trackers, and ensure monthly actualizations.
• Compile inputs for post-campaign reports and Quarterly Business Reviews.
• Maintain proactive cross-functional communication with Programmatic Managers, Ad Ops, Analysts, and Vendors.
• Mentor Programmatic Coordinators and help create standardized process docs.

Skills

DSP platforms

Campaign optimization

Data analysis

Cross-functional collaboration

Excel

PowerPoint

Education

Media/Marketing/Advertising degree

Post-secondary education

Tools

Salesforce

Radia

Datorama

DV360

Xandr

Amazon DSP

The Trade Desk

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visitwpp.com .

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visitwppmedia.com .

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create an Open environmentby Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.

Position Overview:

As theSenior Associate, Programmatic, you will be responsible for supporting and leading the day-to-day programmatic campaign activity for assigned agency teams and clients. Working across multiple interfaces—including Demand-Side Platforms (DV360, Xandr, Amazon DSP, The Trade Desk), Salesforce, Radia, and Datorama—you will play a key role in campaign strategy execution, set up, pacing, optimization, and reporting.

You are a strong team player who collaborates closely with Trading Strategy, Ad Operations, Analytics teams, and external vendor partners to ensure flawless campaign performance. As a Senior Associate, you bring a high degree of ownership and accountability, a strong technical understanding of programmatic nuances, and a passion for mentoring junior team members.

Key Responsibilities:

• Campaign Execution & DSP Management:Lead and assist with campaign set up, pacing, shifts, and optimizations across major DSPs (DV360, Xandr, Amazon DSP, The Trade Desk).
• Workflow & System Management:Accurately input, sync, and maintain campaign data in internal systems and platforms, including Salesforce, Radia, and Datorama.
• Quality Assurance & Ad Ops Guidance:Audit and review digital creative tags prior to launch to ensure accuracy, providing clear verification guidance to the Ad Operations team.
• Delivery & Pacing Monitoring:Ensure timely campaign launches, track live delivery post-launch, update internal campaign trackers, and ensure monthly actualizations are completed on schedule.
• Reporting & Analysis:Compile reporting inputs for post-campaign reports and Quarterly Business Reviews (QBRs), analyzing media metrics and KPIs to maximize client investments.
• Cross-Functional Collaboration:Maintain proactive communication across business units (Programmatic Managers, Ad Ops, Analysts, Trading Strategy) and liaise with vendors and agency partners in preparation for campaign launches.
• Mentorship & Process Improvement:Mentor and guide Programmatic Coordinators, assist in creating standardized process documentation, and proactively identify opportunities to refine internal workflows.

What You Bring:

• 1–2 years of hands-on experiencein programmatic execution or a Programmatic Coordinator/Associate role within an agency or media environment.
• Demonstrated hands-on experience navigating and operating across major DSPs (DV360, Xandr, Amazon DSP, The Trade Desk, Yahoo/Verizon).
• Solid understanding of the programmatic ecosystem, media metrics, KPIs, and digital ad tech mechanics.
• Experience utilizing internal workflow platforms and reporting systems (Salesforce, Radia, Datorama).
• High level of attention to detail with strong analytical and problem-solving skills to troubleshoot deliverability or performance issues.
• Strong organizational and time management capabilities to prioritize tasks in a fast-paced agency environment.
• Excellent communication and interpersonal skills with a high-energy, team-first mentality.
• High level of technical proficiency in Microsoft Office tools (specifically Excel, PowerPoint, and Word).

Nice-to-Haves:

• 100% Certification on relevant DSP platforms (DV360, Xandr, Amazon DSP, The Trade Desk).
• Post-secondary education in Media, Marketing, Advertising, or a related field.
• Demonstrated previous leadership or peer-mentorship skills to coach and support junior team members (Programmatic Coordinators).
• Knowledge of the French language is an asset.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read ourPrivacy Notice for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

-

$45,000 - $90,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.