Hybrid Media Planner – Data-Driven & Growth Focus

WPP Media; Montreal (administrative region); Hybrid; CAD 42,000 - 62,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental

Paid time off

Hybrid work model

Job summary

WPP Media in Canada is seeking a Media Planner to guide advertising efforts by developing well-informed media strategies, maintaining media plans and budgets. You will track campaign performance and partner with specialist teams to optimize campaigns for client objectives.

The role offers a hybrid work model with four in-office days per week, collaboration across a multi-disciplinary team, and access to best-in-class tools and research.

Qualifications

• University or College degree in Media, Marketing, Business, or related field; OR equivalent professional work experience
• Minimum of 1–2 years as a Planning and/or Buying Assistant
• Demonstrated understanding of media basics and concepts
• Working knowledge of syndicated tools (Lens, Telmar, Mediaocean/DDS, etc.) and Microsoft Office Suite

Responsibilities

• Assist in the development and execution of media plans
• Use various media tools to conduct market research, audience analysis, and media consumption studies
• Collaborate with specialist teams (Digital & Offline trading teams, Paid Search and Social teams) to plan and execute campaigns
• Monitor and analyse campaign performance metrics to evaluate effectiveness and make data-driven recommendations for optimization
• Assist in the preparation of detailed reports and presentations showcasing campaign results, insights, and recommendations for clients
• Keep abreast of industry trends through trade journals, industry workshops/seminars and track current events
• Oversee all media accounting and administrative duties required including following up on partner invoice reconciliation, verifying monthly media expenditure reports (BCRs) and responding to client billing inquiries

Skills

Media planning

Market research

Team collaboration

Attention to detail

Education

Media/Marketing degree

Equivalent experience

Tools

Lens

Telmar

Mediaocean/DDS

Microsoft Office

Job description

WPP Media in Canada is seeking a Media Planner to guide advertising efforts by developing well-informed media strategies, maintaining media plans and budgets. You will track campaign performance and partner with specialist teams to optimize campaigns for client objectives.

The role offers a hybrid work model with four in-office days per week, collaboration across a multi-disciplinary team, and access to best-in-class tools and research.