Manager, Programmatic Solutions

WPP Media; Toronto; On-site; CAD 65,000 - 115,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

WPP Media in Toronto is seeking a seasoned Programmatic Digital Strategist to own cross‑channel digital strategies and guide client projects from brief to delivery, ensuring strategic alignment and measurable results.

You will coordinate Planning, Activation, Measurement, and Data & Tech teams, drive innovation with DSPs, report outcomes, and present recommendations to clients while partnering with creative teams to craft high‑impact campaigns.

Qualifications

• 3+ years of experience in programmatic/digital strategy, programmatic planning, or senior programmatic activation.
• Solid understanding of cross-channel digital strategy including Display, Video, CTV, Audio, Gaming and Social.
• Broad working knowledge of major DSPs (DV360, The Trade Desk) and ad tech capabilities.
• Strong organizational skills with a track record of coordinating multiple internal teams on timeline.
• Understanding of digital measurement tools, attribution models, and lift studies.

Responsibilities

• Strategic Planning & Recommendation: translate client briefs into holistic cross-channel strategies.
• Project Management & Leadership: manage campaigns across Planning, Activation, Measurement, and Data & Tech.
• Client & Stakeholder Communication: lead strategic conversations and present recommendations.
• Cross-Channel Integration: oversee strategies across display, video, audio, gaming, CTV and more.
• Innovation & Testing: lead test-and-learn environments and explore new platforms and DSP capabilities.
• Measurement & Storytelling: collaborate with measurement teams to build performance narratives.

Skills

Programmatic strategy

Cross-channel strategy

Project management

Measurement & lift studies

Communication with clients

Tools

DV360

The Trade Desk

Ad tech capabilities

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the Role

TheProgrammatic Solutionsteam sits in a unique and high-impact space between traditional media planning and hands-on activation. We are a dynamic, strategy-first unit within WPP Media focused on crafting cutting-edge digital products and solutions that directly drive performance, margin, and business results for our clients.

Unlike traditional activation roles, this position is not a hands-on-keyboard buying role. Instead, you will act as a digital strategist and project manager who owns cross-channel digital strategies and interfaces with clients to solve complex business challenges using the latest media technology.

Key Responsibilities

• Strategic Planning & Recommendation:Receive client briefs and translate business objectives and target KPIs into holistic, cross-channel digital strategies.
• Project Management & Leadership:Manage campaigns through cross-functional teams, orchestrating efforts across Planning, Activation, Measurement, and Data & Tech teams to ensure flawless, on-time project execution.
• Client & Stakeholder Communication:Confidently lead strategic conversations and present recommendations to clients (including smaller direct clients and internal client leadership).
• Cross-Channel Integration:Oversee holistic digital strategies across display, video, audio, gaming, Connected TV (CTV), and high-level social environments.
• Innovation & Testing:Lead "test-and-learn" environments, exploring emerging platforms, AI-driven technologies (e.g., Amazon tech), new YouTube products, and advanced programmatic DSP capabilities.
• Measurement & Storytelling:Partner with internal measurement teams to leverage reporting, Brand Lift Studies, Conversion Lift Studies, and Marketing Mix Modeling (MMM) insights to build compelling performance stories.
• Project Management & Leadership:Manage campaigns through cross-functional teams, orchestrating efforts across Planning, Activation, Measurement, and Data & Tech teams to ensure flawless, on-time project execution.
• Tech & DSP Knowledge:Broad working knowledge of major DSPs (e.g., DV360, Amazon DSP, The Trade Desk) and ad tech capabilities. Hands-on buying experience is a plus, but active trading is not required for this role.
• Creative Solutions:Partner with creative teams on strategies such as DCO, high-impact units, and other innovative digital formats.

What We Are Looking For

• Experience:3+ years of experience in programmatic/digital strategy, programmatic planning, or senior programmatic activation looking to pivot away from hands-on platform execution.
• Channel Expertise:Solid understanding of cross-channel digital strategy including Display, Video, CTV, Audio, Gaming, and high-level Social Media execution.
• Tech & DSP Knowledge:Broad working knowledge of major DSPs (e.g., DV360, The Trade Desk) and ad tech capabilities. (Hands-on buying experience is a plus, but active trading is not required for this role).
• Project & Detail Management:Strong organizational skills with a proven track record of coordinating multiple internal teams and keeping complex projects on timeline.
• Measurement Familiarity:Understanding of digital measurement tools, attribution models, and lift studies (Brand/Conversion Lift).

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$65,000 - $115,000 CAD

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