Senior Programmatic Lead – Audience Strategy & Optimization

OMD Canada; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Generous paid time off

Hybrid work model

Training opportunities

Global network of agencies

Employee resource groups

Job summary

Omnicom Media Canada seeks an Associate Director, Programmatic to lead audience-based programmatic media across client portfolios. You will guide strategy, optimization, and campaign architecture while expanding agency partner relationships.

The role requires collaboration, data-driven problem solving, and deep DSP experience across display, video, and mobile. A hybrid work model and leadership responsibilities are involved.

Qualifications

• Experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
• Familiarity with ad serving and campaign management tools (e.g. DoubleClick, Google Analytics, Google Ad Sense).
• Basic tagging for analytics and strong data-driven problem solving.

Responsibilities

• Manage a team of programmatic professionals to set up campaigns and meet objectives.
• Oversee optimization of campaigns against KPIs and budgets with agency alignment.
• Communicate technical solutions with agency partners to drive client results.
• Develop and present campaign reports and actionable insights.
• Ensure processes are communicated and followed by the team.
• Assist Director in implementing process improvements for efficiency.
• Train team on required certifications (Adobe, Google, etc.).
• Develop relationships with DSP partners to stay ahead of new features.

Skills

Programmatic management

Leadership

Digital display

Ad operations

Analytics

Communication

Time management

Collaboration

Problem solving

Media partners

Education

Marketing/Advertising background

Tools

DoubleClick

Google Analytics

Google AdSense

Excel

PowerPoint

Word

Job description

Omnicom Media Canada seeks an Associate Director, Programmatic to lead audience-based programmatic media across client portfolios. You will guide strategy, optimization, and campaign architecture while expanding agency partner relationships.

The role requires collaboration, data-driven problem solving, and deep DSP experience across display, video, and mobile. A hybrid work model and leadership responsibilities are involved.