Hybrid Home Market Manager (Canada) - Growth & NPD Lead

Lavazza Group; Toronto; Hybride; CAD 95 000 - 105 000; Plein temps

Avantages offerts par ce poste

Medical benefits

Vision benefits

Dental benefits

401K package

Hybrid work schedule

Barista certification

Tuition reimbursement

Performance development plans

Employee discounts

Summer Fridays

Casual dress code

Résumé du poste

Lavazza North America seeks a Marketing Manager - Home (Canada) to spearhead the Home category strategy in Canada. You will guide portfolio assortment, pricing guidelines, and shopper messaging, coordinating with Sales, Supply Chain, and Global teams to drive growth across Retail and eCommerce channels.

The role requires 5+ years in category or shopper marketing within CPG, strong data analysis, and measurement of KPIs.

Qualifications

• 5+ years of experience in category management, trade marketing, or shopper marketing in the CPG sector.
• Experience leading cross-functional projects or product launches.
• Experience analyzing syndicated market data, shopper insights, financial targets, or performance dashboards.
• Experience presenting category performance and selling stories to senior stakeholders.

Responsabilités

• Lead the Home Canada category vision and strategic roadmap using shopper and market insights.
• Define pricing frameworks, promotional strategy, and KPIs aligned with targets.
• Oversee portfolio strategy, assortment architecture, and national online/offline guidelines.
• Develop annual selling stories across Retail, eCommerce, and eRetail channels.
• Lead end-to-end NPD processes with North American partners to ensure timely launches.

Connaissances

Cross-functional leadership

Strategic category management

Data-driven decision making

Sales and retail experience

Formation

Bachelor's degree in Marketing, Business, Communications

Outils

Microsoft Excel

Microsoft PowerPoint

Description du poste

Lavazza North America seeks a Marketing Manager - Home (Canada) to spearhead the Home category strategy in Canada. You will guide portfolio assortment, pricing guidelines, and shopper messaging, coordinating with Sales, Supply Chain, and Global teams to drive growth across Retail and eCommerce channels.

The role requires 5+ years in category or shopper marketing within CPG, strong data analysis, and measurement of KPIs.