Canada Product Marketing Leader

Rapid Resource Recruiters; Winnipeg; On-site; CAD 90,000 - 130,000; Full time

Job summary

The Canadian Product Marketing Manager will bridge product and business needs, aligning with global PLM, NPD, and pricing strategies. This role ensures Canadian products fit the global portfolio and leads cross-functional teams across engineering, sales, and marketing to drive lifecycle management.

You will analyze markets, assess competition, define product vision and pricing guidelines, forecast revenue, and strive for profitability and customer satisfaction while embedding regulatory

Qualifications

• Must have strong product line and business strategy understanding.
• Strong financial acumen to assess profitability and pricing.
• Experience with market research and customer insights.

Responsibilities

• Assess industry and competition for the product.
• Segment markets and identify target customers.
• Gather and prioritize product and customer requirements.
• Define product vision and multi-generational strategy and plan.
• Determine pricing strategy and guidelines for sales.
• Forecast volumes, market share and revenue.
• Ensure revenue, profitability, cash flow and customer satisfaction goals are met.
• Lead cross-functional teams (engineering, sales, marketing, customer support).
• Ensure Canadian portfolio integrates with global product platform and regulatory needs.

Skills

Product strategy

Financial acumen

Market insights

Customer intimacy

Technology trend management

Job description

The Canadian Product Marketing Manager will bridge product and business needs, aligning with global PLM, NPD, and pricing strategies. This role ensures Canadian products fit the global portfolio and leads cross-functional teams across engineering, sales, and marketing to drive lifecycle management.

You will analyze markets, assess competition, define product vision and pricing guidelines, forecast revenue, and strive for profitability and customer satisfaction while embedding regulatory