Marketing Manager, Home Growth & Go-To-Market

Dyson Institute; Toronto; On-site; CAD 112,000 - 140,000; Full time

Benefits offered by this job

RSP matching

Life Insurance

Disability Insurance

Product Discounts

PTO & Leave

Employee Referral Program

Job summary

Dyson Institute in Toronto is seeking a strategic Marketing Manager, Home, on an 18-month fixed-term contract to lead the marketing strategy for Dyson Canada's Home portfolio, including Floorcare and Environmental Care. You will own the go-to-market plans and collaborate with Sales, Media, PR, E‑Commerce, Retail Marketing, Global and U.S.

teams. The ideal candidate has 5–10 years in brand/product/category marketing, strong analytical skills, and experience launching consumer products.

Qualifications

• Minimum 5-10 years in brand/marketing roles.
• Experience leading consumer product launches and integrated campaigns.
• Strong commercial acumen with forecasting, pricing, and budget ownership.
• Experience managing external agencies, suppliers, and cross-functional stakeholders.

Responsibilities

• Lead Canadian marketing strategy for Floorcare, Environmental Care, and emerging Home technology categories.
• Develop annual category plans aligned with commercial objectives and consumer insights.
• Own the 360° go-to-market launch plans for Home category product launches.
• Coordinate activities across media, PR, retail, e-commerce, CRM, social, and in-store channels.
• Partner with Global and U.S. teams to localize launch strategies for Canada.

Skills

Brand Marketing

Product Marketing

Category Management

Marketing Management

Education

Bachelor's degree in Marketing, Business, Commerce

Job description

Dyson Institute in Toronto is seeking a strategic Marketing Manager, Home, on an 18-month fixed-term contract to lead the marketing strategy for Dyson Canada's Home portfolio, including Floorcare and Environmental Care. You will own the go-to-market plans and collaborate with Sales, Media, PR, E‑Commerce, Retail Marketing, Global and U.S.

teams. The ideal candidate has 5–10 years in brand/product/category marketing, strong analytical skills, and experience launching consumer products.