Marketing Manager - Home (Canada)

Lavazza Group; Toronto; Hybrid; CAD 95,000 - 105,000; Full time

Benefits offered by this job

Medical benefits

Vision benefits

Dental benefits

401K package

Hybrid work schedule

Barista certification

Tuition reimbursement

Performance development plans

Employee discounts

Summer Fridays

Casual dress code

Job summary

Lavazza North America seeks a Marketing Manager - Home (Canada) to spearhead the Home category strategy in Canada. You will guide portfolio assortment, pricing guidelines, and shopper messaging, coordinating with Sales, Supply Chain, and Global teams to drive growth across Retail and eCommerce channels.

The role requires 5+ years in category or shopper marketing within CPG, strong data analysis, and measurement of KPIs.

Qualifications

• 5+ years of experience in category management, trade marketing, or shopper marketing in the CPG sector.
• Experience leading cross-functional projects or product launches.
• Experience analyzing syndicated market data, shopper insights, financial targets, or performance dashboards.
• Experience presenting category performance and selling stories to senior stakeholders.

Responsibilities

• Lead the Home Canada category vision and strategic roadmap using shopper and market insights.
• Define pricing frameworks, promotional strategy, and KPIs aligned with targets.
• Oversee portfolio strategy, assortment architecture, and national online/offline guidelines.
• Develop annual selling stories across Retail, eCommerce, and eRetail channels.
• Lead end-to-end NPD processes with North American partners to ensure timely launches.

Skills

Cross-functional leadership

Strategic category management

Data-driven decision making

Sales and retail experience

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

About The Group

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Job Overview

The Home Marketing team at Lavazza North America plays a central role in driving brand growth within the Canadian market by leading strategy, portfolio development, and category advancement across key consumer coffee segments. Operating across Retail, eCommerce, and eRetail channels, the team collaborates with Commercial Strategy, Sales, and Global Headquarters to deliver innovation and long-term category leadership.

The Marketing Manager - Home (Canada) sets and executes the strategic direction for the Home category in Canada, with accountability for category vision, portfolio assortment, new product development (NPD), pricing guidelines, shopper selling stories, and national performance. This role leads cross-functional planning with Sales, Supply Chain, Demand Planning, Commercial Strategy, and Global Headquarters; establishes priorities and success measures; and guides junior team members or project contributors. The manager translates shopper, market, competitive, and syndicated-data insights into portfolio choices, launch plans, activation strategies, and recommendations for senior stakeholders.

Work location: Toronto, Canada

Work model: Hybrid

Travel: Up to 40% within Canada and as required for North American or global meetings

Pay transparency: $95,000-105,000 CAD with a 20% annual bonus

Key Responsibilities

• Lead the Home Canada category vision and strategic roadmap using shopper, market, competitive, and syndicated-data insights.
• Translate category trends and performance into prioritized growth opportunities, portfolio objectives, and recommendations for senior stakeholders.
• Own portfolio strategy, assortment architecture, category roles, and national online and offline assortment guidelines.
• Build annual selling stories and define direction across product, price, place, and promotion (4Ps) for Retail, eCommerce, and eRetail channels.
• Define pricing frameworks, promotional strategy, volume ambitions, shopper key performance indicators (KPIs), and performance benchmarks aligned with business targets.
• Establish success criteria, milestones, priority rankings, and performance reviews for existing products and new product development (NPD) initiatives.
• Lead the end-to-end NPD process with North American platform, Supply Chain, Demand Planning, and Commercial Strategy partners to deliver on-time, in-full launches.
• Oversee national customer activation analysis, below-the-line tools, dashboards, and scorecards to improve return on investment and execution effectiveness.
• Partner with Brand, Public Relations and Events, Sales, and channel teams to maintain consistent messaging and retail-calendar execution.
• Serve as the Canadian Home category liaison to Global Headquarters while providing direction, prioritization, and mentorship to project contributors.

Professional Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent professional experience.
• 5+ years of experience in category management, trade marketing, shopper marketing, ideally within the consumer packaged goods (CPG) industry.
• Experience leading cross-functional projects or product launches.
• Experience analyzing syndicated market data, shopper insights, financial targets, or performance dashboards to produce business recommendations.
• Experience presenting category performance, strategic recommendations, and selling stories to senior stakeholders or customers.
• Advanced proficiency in Microsoft Excel and Microsoft PowerPoint, including analysis, dashboards, and executive-ready presentations.

Benefits & Perks

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.