Hybrid Growth Marketing Director - Multi-Channel UA

Pok Pok Inc.; Toronto; Hybrid; CAD 150.000 - 210.000; Vollzeit

Benefits dieser Stelle

Stock options

Health benefits

Hybrid work

3 weeks vacation

Zusammenfassung

Pok Pok Inc. in Toronto is seeking a Director of Growth Marketing to lead and diversify our paid media acquisition engine. You will own channel strategy, budget allocation, testing, and execution with autonomy, reporting to the VP of Growth and Marketing.

The role is hybrid in downtown Toronto, requiring 2–3 days in-office. You will scale UA for the app today and future products, balancing CAC/ROAS discipline with long-tail growth opportunities.

Qualifikationen

• 8+ years in performance/growth marketing.
• Experience owning multi-channel paid acquisition at scale.
• Strong CAC/LTV/ROAS metrics experience.
• Experience leading and developing a team.

Aufgaben

• Shape the performance media strategy, including channel mix and budget allocation.
• Discover, stand up, and scale winning channels with measurable theses.
• Balance efficiency with long-tail bets across funnel stages.
• Lead, mentor and grow the performance team.
• Ensure insights, creative strategy, and media strategy are intertwined.
• Contribute to attribution, incrementality, and reporting.
• Stay ahead of platform changes and new tooling, including AI.

Kenntnisse

Performance marketing

Multi-channel paid acquisition

Team leadership

Budget planning

CAC/ROAS analysis

AI tools for marketing

Independent operator

Ausbildung

Bachelor's degree in Marketing

Tools

Meta Ads Manager

TikTok Ads

Google Ads

YouTube Ads

Apple Search Ads

Programmatic Advertising

Jobbeschreibung

Pok Pok Inc. in Toronto is seeking a Director of Growth Marketing to lead and diversify our paid media acquisition engine. You will own channel strategy, budget allocation, testing, and execution with autonomy, reporting to the VP of Growth and Marketing.

The role is hybrid in downtown Toronto, requiring 2–3 days in-office. You will scale UA for the app today and future products, balancing CAC/ROAS discipline with long-tail growth opportunities.