Growth-focused Performance Marketing Lead: Google & YouTube

Ground; Kitchener; Hybrid; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Remote-first environment

Competitive total rewards

Health/dental/vision/life insurance

Professional development

Team meetups

Job summary

Ground News is seeking a growth-focused paid media leader to build and scale our Google Ads program from the ground up. You will own Search, YouTube, and other paid channels, optimize CAC and subscriber payback, and work with product, engineering, and analytics to ship measurable growth.

This is a remote role with occasional travel to our Kitchener HQ when needed. You bring 5+ years of Google Ads experience in subscription or DTC contexts, strong GA4 skills, and a data-driven, creative mindset

Qualifications

• 5+ years managing Google Ads at scale, preferably in subscription, DTC, or app.
• Strong analytical instincts; comfortable with GA4, spreadsheets and BI tools.
• Hands-on with YouTube ads and video creation/briefing.

Responsibilities

• Build Google from scratch: architecture, naming, testing frameworks.
• Own scale path: increase spend while controlling CAC and payback.
• Manage Search, Performance Max, Demand Gen, YouTube budgets and bidding.
• Collaborate with agencies to optimize YouTube creative and formats.
• Own landing pages; test and iterate dedicated LPs.
• Develop measurement: tracking, attribution, incrementality reporting.
• Experiment across adjacent paid channels with disciplined testing.
• Partner with product, engineering, and analytics; report transparently on performance.

Skills

Google Ads

YouTube ads

GA4 analytics

BI tools

Data analysis

Creative briefs

Action oriented

Cross-functional

Travel ability

Job description

Ground News is seeking a growth-focused paid media leader to build and scale our Google Ads program from the ground up. You will own Search, YouTube, and other paid channels, optimize CAC and subscriber payback, and work with product, engineering, and analytics to ship measurable growth.

This is a remote role with occasional travel to our Kitchener HQ when needed. You bring 5+ years of Google Ads experience in subscription or DTC contexts, strong GA4 skills, and a data-driven, creative mindset