ABM Manager

Luminik; Calgary; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Benevity is seeking an ABM Manager to lead 1:1 and 1:few account-based marketing programs for high-value accounts. You will partner with Account Executives to translate plans into multi-channel campaigns and work with BDRs to ensure timely follow-up across the funnel.

The role requires hands-on experience with CRM and marketing automation (Salesforce, HubSpot) and a data-driven mindset to optimize pipeline and ROI. This is a hybrid role, supporting Benevity's purpose-driven growth.

Qualifications

• Proven experience leading multi-channel ABM programs in Enterprise SaaS or B2B software.
• Ability to translate target account plans into actionable marketing campaigns.
• Strong collaboration across Content, Product Marketing and Events.

Responsibilities

• Design and execute tailored 1:1 account campaigns, including assets and direct mail.
• Run quarterly 1:few multi-channel programs for key buyer personas.
• Leverage AI tools to scale personalized outreach while maintaining quality.
• Partner with Account Executives on high-value target selection.
• Create outbound sequences in HubSpot and route engaged contacts to BDRs.
• Monitor engagement in real time and adjust outreach with context.

Skills

ABM programs

Enterprise SaaS

Campaign design

HubSpot

Salesforce

Multi-channel

Data analytics

Cross-functional

Tools

HubSpot

Salesforce

Clay AI

LinkedIn Ads

Job description

Meet Benevity

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

As an ABM Manager at Benevity, you will own and drive our 1:1 and 1:few account-based marketing programs for high-value target accounts. Reporting directly to the Lead, Demand Generation & ABM, you will partner closely with Account Executives to translate target account plans into high-impact, multi-channel campaigns while collaborating with BDRs to ensure seamless follow-up and messaging alignment across the funnel.

In this role, you will bring campaigns to life by designing tailored content, direct mail, digital experiences, and targeted event moments that guide key accounts through the pipeline. You’ll serve as a vital cross-functional connector, collaborating with Content, Digital Marketing, Product Marketing, Events, and Marketing Operations to deliver unified strategies that fuel Benevity’s growth and purpose-driven mission.

What you’ll do

• Design and execute tailored 1:1 account campaigns, including customized assets, landing pages, direct mail, and outreach sequences
• Run quarterly 1:few multi-channel programs targeting key buyer personas across priority market segments
• Leverage AI tools like Claude to scale personalized outreach efficiently without sacrificing quality
• Partner closely with Account Executives on joint account selection to prioritize high-value targets effectively
• Build outbound sequences in HubSpot, collaborating with Marketing Operations to route engaged contacts to BDRs quickly
• Track account-level engagement in real time, alerting BDRs to funnel movement so outreach happens with optimal context
• Collaborate cross-functionally with Content, Product Marketing, and Digital teams to align messaging and channel strategy
• Co-create targeted event strategies with Event Managers for tradeshows, Benevity's flagship conference, and custom gatherings
• Monitor performance metrics, pipeline generation, and account penetration, presenting quarterly insights to sales leadership
• A/B test messaging, channels, and sequence designs continuously to optimize campaign performance and conversion rates

What you’ll bring

• Proven experience executing multi-channel ABM programs, ideally within Enterprise SaaS or B2B software environments
• Strong capability to translate strategic sales account plans into actionable, high-impact marketing campaigns
• Demonstrated ability to lead through influence and collaborate across cross-functional teams like Content, Product Marketing, and Events
• Hands-on proficiency with CRM and marketing automation platforms, specifically Salesforce and HubSpot
• Experience with or interest in leveraging growth technologies like Clay and LinkedIn Campaign Manager
• Analytical mindset with a track record of measuring account engagement, pipeline metrics, and campaign ROI
• Collaborative communication skills with an ability to build strong alignment across sales and marketing teams
• Adaptability, creative problem-solving skills, and curiosity to explore new automation tools and personalized strategies
• Shared enthusiasm for inclusion, collaboration, and driving positive social impact through tech-enabled solutions

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where We Work

At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isn’t a buzzword

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [e-mail].