Head of Product - AI-Driven, End-to-End Growth

SELLIT9; Toronto; Hybrid; CAD 130,000 - 190,000; Full time

Job summary

SELLIT9 is seeking a hands-on Head of Product to define what we build, why, and when. You will own the product roadmap end-to-end, from consumer trade-in to merchant integrations and internal tools, working directly with the CEO and CTO to translate business strategy into shipped product.

This is a hands-on, player-coach role with no PM layers; you’ll talk to customers, write specs, prioritize ruthlessly, and ship with a small engineering and design team.

Qualifications

• 7+ years of product management leadership, including at least 2 leading product efforts at an early-stage startup.
• Shipped products in ecommerce, fintech, or marketplaces.
• Strong writing skills; able to turn ambiguous problems into clear specs.
• Deep analytical capability; comfortable querying and examining data.
• Experience with both consumer (B2C) and merchant/partner (B2B) products.

Responsibilities

• Own the product roadmap and prioritization across consumer, merchant, and internal platforms.
• Define product strategy aligned with business goals: growth, integrations, conversion.
• Write clear specs and work with engineering and design to ship.
• Talk to customers regularly to understand pain points and opportunities.
• Define and track product KPIs: conversion, order completion, partner adoption, NPS.

Skills

Product management

Roadmap planning

Requirements writing

Data-driven decision making

Stakeholder communication

Tools

GA4

Microsoft Clarity

BigQuery

Mercury reports

Job description

SELLIT9 is seeking a hands-on Head of Product to define what we build, why, and when. You will own the product roadmap end-to-end, from consumer trade-in to merchant integrations and internal tools, working directly with the CEO and CTO to translate business strategy into shipped product.

This is a hands-on, player-coach role with no PM layers; you’ll talk to customers, write specs, prioritize ruthlessly, and ship with a small engineering and design team.