Head of Growth

SELLIT9; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

SELLIT9 is seeking a growth-oriented marketer to own merchant inbound, Shopify App Store growth, and conference/trade show strategy with a strong US focus. You will manage paid and organic channels, content, email, and seasonal campaigns while shaping the brand narrative for Direct and Commerce.

You’ll work on AI-enabled campaigns, dashboards, and partner-driven activations, starting with Canada in mind and expanding to North America.

Qualifications

• Scaled growth at an early-stage startup across more than one go-to-market motion.
• B2B2C experience is required.
• Hands-on Shopify App Store growth experience.

Responsibilities

• Drive qualified merchant inbound: make merchants know SELLIT9 exists and understand how the trade-in program works, and own the lead and demo metrics that prove it.
• Own the Shopify App Store listing and drive toward Built for Shopify status, our biggest App Store unlock.
• Own our e-commerce conference and trade show strategy: which events, and how we make them count.
• Keep Direct compounding: paid and organic, email/SMS and newsletters, plus seasonal campaigns around big trade-in moments.
• Own the SELLIT9 brand: voice, narrative, creative direction, copy guidelines, final approval on outbound copy, and one strategy across Direct and Commerce.
• Drive thought leadership and PR positioning SELLIT9 as a category leader in trade-in innovation and sustainability.
• Run dashboards on GA4, Microsoft Clarity, and BigQuery; cohort analysis on LTV and CAC by channel; test landing pages and campaigns.
• Build toolkits, messaging, and co-marketing campaigns for Merchant Activation & Success Manager; experiment with in-person trade-in events starting in Canada.

Skills

Growth marketing

Go-to-market strategy

B2B2C marketing

Tools

GA4

Microsoft Clarity

BigQuery

Job description

About the Role

The majority of our business runs through SELLIT9 Direct, our consumer channel. SELLIT9 Commerce, the merchant channel, is the smaller share today, and growing it is the point of this role: hold Direct's volume steady while making merchants discover us, understand the trade-in program in plain terms, and come to us instead of the other way around.

That makes this a merchant-facing growth seat first. You'll own awareness and acquisition: inbound leads and demo metrics, our Shopify App Store listing, conference and trade show strategy, with a strong emphasis on the US market. Merchant activation and onboarding belong to our Merchant Activation & Success Manager; you build the top of that funnel and support them once a merchant is in it.

We run three go-to-market motions at once: B2C for Direct, B2B for merchant acquisition, and B2B2C for how our partners' customers experience SELLIT9. You need to have worked across more than one of these, and B2B2C experience is a must. You'll report directly to the CEO.

What You'll Do

• Drive qualified merchant inbound: make merchants know SELLIT9 exists and understand how the trade-in program works, and own the lead and demo metrics that prove it.
• Own the Shopify App Store listing and drive toward "Built for Shopify" status, our biggest App Store unlock.
• Own our e-commerce conference and trade show strategy: which events, and how we make them count.
• Keep Direct compounding: paid (Google, Meta, TikTok, YouTube), organic (SEO, content, social), email/SMS and newsletters, plus seasonal campaigns around big trade-in moments (new iPhone drops, Black Friday, back to school, holidays).
• Own the SELLIT9 brand: voice, narrative, creative direction, copy guidelines, final approval on outbound copy, and one strategy across Direct and Commerce.
• Drive thought leadership and PR that positions SELLIT9 as the category leader in trade-in innovation and sustainability.
• Run the numbers: dashboards on GA4, Microsoft Clarity, and BigQuery; cohort analysis on LTV and CAC by channel; high-velocity tests on landing pages and campaigns.
• Build the toolkits, messaging, and co-marketing campaigns our Merchant Activation & Success Manager needs, and experiment with in-person trade-in events, starting in Canada.

• Have scaled growth at an early-stage startup across more than one go-to-market motion. B2B2C experience is required: we run B2C, B2B, and B2B2C at once.
• Are performance-driven: paid media, organic growth, and funnel optimization with measurable top-of-funnel results behind you.
• Think in CAC, LTV, GMV, and attribution, and let the data settle arguments.
• Are enablement-minded: you're comfortable building the assets and campaigns someone else uses to close, without owning the relationship yourself.
• Are brand-savvy: you can steward a narrative that builds consumer trust and makes merchants curious enough to reach out.
• Work AI-natively, and this is non-negotiable: AI accelerates your creative, campaigns, and reporting every day, and you're comfortable producing newsletters, images, video, and content with our team-built agent skills instead of waiting on a creative team.

Your first six months

• One month in: immersed in the product, existing marketing audited, and a full-funnel plan shaped alongside our Merchant Activation & Success Manager.
• Three months in: tracking in place, campaigns optimized or replaced, a clear read on what drives or blocks merchant inbound, App Store progress, and an events shortlist.
• Six months in: growth and brand run as a scalable function with a hiring plan, and SELLIT9 reads as a trusted trade-in brand to merchants and consumers alike.

Even better if you have

• Partner-ecosystem marketing: co-marketing programs, toolkits, and campaigns that scale through others.
• A recommerce, marketplace, or e-commerce SaaS background.
• Hands-on Shopify App Store growth experience.