Senior Growth Marketing & ABM Strategist

Definity Financial Corporation; Toronto; Hybride; CAD 74 000 - 124 000; Plein temps

Avantages offerts par ce poste

Company share ownership program

Pension and savings plans

Paid volunteer days

Tuition assistance

Inclusion and diversity programs

Wellness programs

Discounts on products and services

Résumé du poste

Definity Insurance in Toronto is seeking a Senior Specialist, Growth Marketing & ABM to drive growth through data-driven digital marketing and ABM. Lead planning, execution, optimization and measurement of B2B programs.

You will run integrated campaigns across ABM, SEM, paid social and other channels, balancing strategy with hands-on execution, and develop analytics, forecasts and budget management with key stakeholders.

Qualifications

• 5-7 years of progressive experience in B2B digital marketing, growth marketing and ABM.
• Experience planning and executing integrated digital campaigns.
• Nice to have experience in the insurance sector but not required.
• Strong analytics, forecasting and data-driven decision making.

Responsabilités

• ABM & digital media strategies to support brand growth and tests.
• Develop, implement, optimize and track digital campaigns and channels.
• Set up dashboards, define KPIs, and report results to stakeholders.
• Manage budgets and forecast outcomes for campaigns.
• Collaborate with sales, broker marketing, underwriting and other teams.

Connaissances

ABM strategies

B2B digital marketing

ABM execution

SEM

Paid social

Marketing analytics

Budget management

Campaign optimization

Cross-functional collaboration

Communication & presentation

Formation

University degree or college diploma in Business/Marketing/Communications

Outils

ABM platforms

Marketing automation tools

Web analytics platforms

Description du poste

Definity Insurance in Toronto is seeking a Senior Specialist, Growth Marketing & ABM to drive growth through data-driven digital marketing and ABM. Lead planning, execution, optimization and measurement of B2B programs.

You will run integrated campaigns across ABM, SEM, paid social and other channels, balancing strategy with hands-on execution, and develop analytics, forecasts and budget management with key stakeholders.