Head of Marketing

360insights; Canada; Vor Ort; CAD 150.000 - 210.000; Vollzeit

Zusammenfassung

360insights seeks a Head of Marketing to lead strategy, operating model, and a scalable, AI-enabled marketing engine. You will partner with executive leadership to accelerate predictable pipeline and revenue growth and strengthen the marketing function and talent.

The role emphasizes building talent, measuring impact, and driving enterprise value through data-driven campaigns, ABM programs, and cross-functional collaboration across GTM teams.

Qualifikationen

• 10+ years of progressive B2B marketing leadership experience in SaaS/tech environments.

Aufgaben

• Lead market positioning, brand strategy, and category leadership to drive revenue growth.
• Develop an integrated marketing strategy aligned to growth objectives and long-term strategy.
• Lead demand generation across priority channels to expand revenue in the existing install base.
• Own marketing pipeline, budget, and performance reporting; optimize spend based on results.
• Build a practical operating model with clear priorities and accountabilities.
• Collaborate across Sales, Product, Revenue Ops and Customer Success to improve pipeline quality.

Kenntnisse

B2B marketing leadership

Demand generation

ABM strategy

Marketing operations

Budget management

AI-enabled marketing tools

Team development

Cross-functional leadership

Content strategy

Jobbeschreibung

As a key member of the senior leadership team, the Head of Marketing will lead the strategy, operating model, team capability, and execution required to accelerate predictable pipeline and revenue growth. Reporting to the Chief Executive Officer, this role will partner across go-to-market, Product Development, and Executive Leadership to build a scalable, measurable, AI-enabled marketing engine.

The successful candidate will be a strategic, values-based marketing leader who can move fluidly from strategy to execution while building both the marketing function and the people within it. They will strengthen demand generation, improve marketing ROI, support 360’s growth story, and create the team, systems, campaigns, and measurement practices needed to help 360insights win in Channel Incentives Management.

Leadership profile:

The ideal candidate is a builder, operator, and people leader who can set clear direction, develop talent, simplify complex marketing and revenue challenges, and connect marketing activity to measurable business outcomes.

What you\'ll do

• Own 360insights' market positioning, brand strategy, and category leadership, establishing a differentiated narrative that strengthens competitive advantage, increases market awareness, and supports enterprise revenue growth.
• Develop and lead an integrated marketing strategy aligned to 360’s growth objectives, revenue targets, and long-term company strategy.
• Build and lead the customer expansion and cross-sell program, including account-based campaigns, scaled executive business reviews, and whitespace analysis, to grow revenue within the existing install base.
• Own marketing’s pipeline contribution, budget, and performance reporting, including channel ROI, multi-touch attribution, and PlanHat (CRM) reporting, and reallocate spend based on results.
• Assess the current marketing function and build a practical operating model with clear priorities, accountabilities, and expected business impact.
• Partner across Sales, Business Development, Product, Product Marketing, Revenue Operations, and Customer Success to improve pipeline quality, conversion, win rate, and customer expansion.
• Lead demand generation across priority channels, including events, content, paid media, SEO/AEO, website, analyst activity, field marketing, partner marketing, and account-based programs.
• Clarify 360’s ideal customer profile, buyer personas, value proposition, and messaging so marketing investments focus on the highest-return opportunities.
• Use data, experimentation, and performance reporting to improve campaign effectiveness, budget allocation, and pipeline contribution.
• Evaluate and implement AI-enabled tools, workflows, and automation to improve lead generation, personalization, content, and operational efficiency.
• Build, coach, and develop a high-performing, values-based marketing team with the focus, capability, and accountability required to support 360’s next stage of growth.

What you\'ll bring

• 10+ years of progressive B2B marketing leadership experience, ideally in SaaS, technology, channel, partner ecosystem, incentive management, or related enterprise environments.
• Proven experience building marketing strategies that support pipeline generation, revenue growth, customer expansion, and measurable business outcomes.
• Strong understanding of enterprise B2B buying journeys, demand generation, ABM, content strategy, digital marketing, marketing operations, and sales alignment.
• Ability to evaluate a marketing function, identify capability gaps, reshape priorities, and build practical roadmaps that improve performance.
• Demonstrated financial and commercial acumen, with experience managing significant marketing investments, building business cases, measuring customer acquisition economics, and connecting marketing strategy to revenue growth, profitability, and enterprise value.
• Comfort using AI-enabled marketing tools and automation to improve productivity, personalization, lead generation, content, and campaign execution.
• Experience leading, developing, and motivating marketing teams, including both strategic leaders and hands-on contributors.
• Values-based, commercially minded leader who builds trust, simplifies complexity, supports change, and drives measurable results.

About 360insights

360insights orchestrates how brands engage and grow their complex partner ecosystems. Our unified platform brings together streamlined experiences, incentives, and services so brands can coordinate go-to-market efforts with clarity, consistency, and control. Built for organizations with indirect channels and complex global incentive programs, we are trusted by leading brands worldwide.

We believe in “Experiences that create growth. Growth that creates experiences.” Through learning and development programs and mentorship, we provide the support, tools, and opportunities you need to grow and succeed as an Insighter.

We welcome talent from all backgrounds and are committed to equal opportunity regardless of race, religion, ethnicity, age, disability, sexual orientation, or gender identity. Accommodations are available throughout the hiring process upon request. Learn more about our DEIB vision on our website.