GTM & Marketing Operations Lead - Hybrid (Toronto)

OpenTable; Toronto; Hybrid; CAD 85,000 - 98,000; Full time

Benefits offered by this job

Hybrid work model

Mental health support

Headspace subscription

Travel discounts

Paid time off

Job summary

OpenTable, a Booking Holdings company, is hiring a Marketing & GTM Operations Lead in Toronto. This hybrid role connects marketing, enablement, and customer-facing teams, building automated, AI-assisted workflows across the lead-to-revenue lifecycle.

You will balance systems architecture with hands-on delivery, driving pipeline velocity, conversion, and data-driven executive recommendations while collaborating across Sales, Marketing, CS, and Finance.

Qualifications

• 3+ years in marketing or revenue operations for B2B (SaaS) environments.
• Experience administering marketing automation platforms and CRMs.
• Proven ability to design and ship workflow automations that boost velocity and revenue.
• Direct experience evaluating AI tools and automated workflows in business processes.
• Strong analytical skills in full-funnel data analysis and attribution modeling.

Responsibilities

• Audit and re-engineer end-to-end go-to-market processes to remove friction and speed up pipeline velocity.
• Architect and maintain scalable automation across marketing, enablement, and product releases.
• Pilot and implement AI applications to streamline research, campaigns, and reporting with data privacy in mind.
• Own marketing technology stack, data hygiene, governance, and attribution modeling.
• Design dashboards and reports to track performance and inform executive decisions.
• Collaborate with Sales, Marketing, CS, and Finance to translate requirements into architectures and handoffs.

Skills

Marketing operations

CRM administration

Workflow automation

AI tools

Data analysis

Tools

Zapier

Make

Workato

n8n

Job description

OpenTable, a Booking Holdings company, is hiring a Marketing & GTM Operations Lead in Toronto. This hybrid role connects marketing, enablement, and customer-facing teams, building automated, AI-assisted workflows across the lead-to-revenue lifecycle.

You will balance systems architecture with hands-on delivery, driving pipeline velocity, conversion, and data-driven executive recommendations while collaborating across Sales, Marketing, CS, and Finance.